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返回到 From Likes to Leads: Interact with Customers Online

学生对 Google 提供的 From Likes to Leads: Interact with Customers Online 的评价和反馈

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3,944 个评分

课程概述

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

热门审阅

MN

Dec 16, 2024

Cindy is just the best instructor ever! I thoroughly enjoyed this course. I understood every concept with ease. And it was fun and engaging. Wish she taught all the courses on here:)

PG

Sep 10, 2022

T​his course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

筛选依据：

226 - From Likes to Leads: Interact with Customers Online 的 250 个评论（共 791 个）

创建者 MALLIKARJUNA R V

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Jul 23, 2024

The course unleashed the potential of social media in digital marketing

创建者 Adeel A

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Feb 14, 2025

best thing is PAID SOCIAL MEDIA in this course that i like this topic.

创建者 Mohamed H

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Feb 23, 2023

very very good instructor and fruitful content thanks for your efforts

创建者 Fathi B

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Jan 16, 2023

It's an interesting course, as we progress we are eager to learn more

创建者 omprasadkoppal

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Sep 18, 2022

it is very superficial, i would expect it to be miuch more detailed

创建者 Temitope F

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Oct 9, 2023

It was such an enjoyable course. One of my favorite course for now.

创建者 Ruben D L R

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Sep 19, 2022

Great Course with more specific knowledge. Here you practice more.

创建者 Chukwuebuka D

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May 6, 2024

This course have greatly impacted in my personal and business life

创建者 abhinav g

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May 27, 2023

Excellent course , with very good structure and easy to understand

创建者 Berti R G

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Oct 2, 2022

Comprehensive course for introduction to Social Media Marketing .

创建者 JUAN M G L

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Nov 6, 2024

Curso muy importante e interesante, necesario para mi desarrollo.

创建者 OLENA P

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Jun 23, 2024

Hello! Many thanks for such an opportunity to learn! That's cool!

创建者 Ahmed M

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Nov 1, 2023

Amazing course and it's even better when you practice the lessons

创建者 DIEGO E A

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Apr 30, 2023

Excelente curso. Muy detallado y el formato de estudio es genial.

创建者 Arunzunai K

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Dec 9, 2022

I’m really thankful to Coursera providing this wonderful Courses.

创建者 Rotafino B

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Jan 19, 2025

Foi bom curso, os conteúdos foram excelente e de boa explicação.

创建者 Gul F

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Oct 15, 2022

I have learned so much from this course in depth with practice.

创建者 JAFAR A

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Jan 24, 2023

Comprehensive coverage of the syllabus and easy to comprehend.

创建者 Tash B

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Jun 25, 2023

This course was interesting and I really liked the exercises!

创建者 Zainab k

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Oct 14, 2022

This course is tought me alot. I like to study with coursera

创建者 Peu A

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Feb 20, 2025

This was so far the best course. The instructor was awesome.

创建者 Marcial A D

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Sep 8, 2024

I really like this part of marketing and I loved the course.

创建者 Armando V

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Jun 19, 2024

Great course. I found everything I need to know about leads.

创建者 zahid n

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Jan 10, 2023

Awesome Experience to learn with Google through Coursera....

创建者 Birgilio R C

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Nov 21, 2023

Excellent tools and support for social marketing strategies