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返回到 From Likes to Leads: Interact with Customers Online

学生对 Google 提供的 From Likes to Leads: Interact with Customers Online 的评价和反馈

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3,944 个评分

课程概述

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

热门审阅

MN

Dec 16, 2024

Cindy is just the best instructor ever! I thoroughly enjoyed this course. I understood every concept with ease. And it was fun and engaging. Wish she taught all the courses on here:)

PG

Sep 10, 2022

T​his course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

筛选依据：

176 - From Likes to Leads: Interact with Customers Online 的 200 个评论（共 791 个）

创建者 Hafid H

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Dec 4, 2024

thanks to the staff who supervised the delivery of lessons in a simple and understandable way

创建者 timothy . K

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Nov 17, 2022

Awesome course, everyone looking to do some socila media advertising should take this course.

创建者 Dion H

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Dec 18, 2023

Very informative course. Great insights on leveraging social media platforms the right way.

创建者 Abdelghani a

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Nov 13, 2022

I think it is a very interesting course that should be followed, I recommend it to everyone.

创建者 Nasir M

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Oct 30, 2022

Its been all great journey through this course with no lesser or more than needed details .

创建者 Kari T

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Oct 11, 2022

This was a very useful course for identifying the use of social media and creating content.

创建者 Sowmiya R

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Jul 2, 2023

lovedddddddddd it learned various things thanks coursera helping me out to learn new things

创建者 Angela L F

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Mar 15, 2023

Me ha encantado el contenido, la metodología .Aprendí muchísimo y espero seguir haciéndolo.

创建者 Ashim K G

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Oct 6, 2022

Great opportunity to undertsand and comprehend this important aspecrt of digital marketing

创建者 RIJO G

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Sep 19, 2022

The systematically designed professional course was practically and managerially advanced!

创建者 Peerzada S S

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Mar 7, 2025

I loved everything about this course. It really levels up your digital marketing career.

创建者 Abbas J

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Jan 15, 2023

Hello everyone

I am very happy I completed this course too. I am thankful to the whole team

创建者 Ahmed A M

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Apr 13, 2023

It was superbly crafted. I have honed my several concepts after going through this course

创建者 Tayyab K

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Aug 12, 2025

The course was excellent, very well organized, and the feedback helped me improve a lot.

创建者 Akmal A

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May 17, 2025

Very important and great for career towards Social Media Marketing. Great work, Google!

创建者 Ornella B

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Aug 30, 2024

Es muy completo, muy pedagógico y te impulsa a seguir formandote en esta certificación.

创建者 Bruce M

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Jul 12, 2023

Very comprehensive, the exercises were useful, the narrative was clear, I learned a lot

创建者 Olga N

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Aug 22, 2023

Excellent course, very informative, practical and up to the point. Highly recommended.

创建者 Daniel s

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Feb 1, 2025

It's fun to learn lot of new things from the five pillars of social media marketing !

创建者 Kathaleen M

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Sep 15, 2024

It help me understand a lot what I was missing in how to drive traffic and campaigns.

创建者 Simeon K

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Jun 26, 2023

That's an amazing program if you want to be good at digital marketing and E-commerce.

创建者 Cheryl S

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Feb 2, 2023

This course is extremally well organized and informative. I learned so much! Thanks!

创建者 Marleen B

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Oct 4, 2022

The lessons are nice small chunks that I can get through with the time that I have!

创建者 Jyl L

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Aug 6, 2022

I loved this course, especially the ad creation assignment. I could do that all day.

创建者 JEAN K D

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Apr 12, 2025

Es tan interstate que gracias a esta parte ya pude descubrir donde me voy a enfocar