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返回到 From Likes to Leads: Interact with Customers Online

学生对 Google 提供的 From Likes to Leads: Interact with Customers Online 的评价和反馈

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3,874 个评分

课程概述

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

热门审阅

TH

Oct 4, 2022

Liked the specificity in approach to ensuring that you get the right contenct in front of your target audience. The course provided different ways to attain potential clients and keep them.

MN

Dec 16, 2024

Cindy is just the best instructor ever! I thoroughly enjoyed this course. I understood every concept with ease. And it was fun and engaging. Wish she taught all the courses on here:)

筛选依据：

276 - From Likes to Leads: Interact with Customers Online 的 300 个评论（共 780 个）

创建者 Sharon H K

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Nov 10, 2022

Easy to follow through from the way the tutor speaks

创建者 Kyrylo H

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Apr 14, 2024

Awesome course. I learned so much about SMM. Thanks

创建者 Julieta G

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Jan 12, 2023

Thanks for the course. I’ve learned a lot during it

创建者 Divyesh S

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Nov 26, 2022

Excellent tutors and content with nice presentation

创建者 Muhammad W

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Oct 16, 2022

The course was full of valuable industry knowledge

创建者 prashant b

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Aug 2, 2022

Every one must Join ,No matter what is your indutry

创建者 Iero B

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May 5, 2025

O curso e bom porque apreende muito com o Coursera

创建者 Kouassi J K

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Feb 17, 2025

Très heureux. un peu long , mais très intéressant.

创建者 John N

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Feb 27, 2024

In depth on social media marketing. Well worth it.

创建者 Rose L

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Sep 18, 2022

great course. Loved it. Lots of learning and fun

创建者 Ahmed B

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May 24, 2022

A little bit tough. But it is a very good course.

创建者 Dawn M

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Jan 23, 2025

It was interesting, informative and challenging.

创建者 Jean B N

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May 9, 2024

good course which increase skills for e-commerce

创建者 Sohyb S

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Oct 8, 2023

magnificent and really a lot of effort thank you

创建者 Silja O

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Jul 20, 2023

Very clear and interesting with lots of examples

创建者 Jessica C

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Mar 29, 2023

Concise and the activities wee extremely helpful

创建者 Zane H

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Oct 7, 2022

Very clear and comprehensive. Very informatibe.

创建者 Mohini G

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Jun 27, 2022

I have learnt so much in detail about the topics

创建者 ISADORA C R

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Jun 22, 2025

Um curso ótimo e completo, recomendo para todos

创建者 Bilal A

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Oct 30, 2023

Very engaging instructor and an amazing course.

创建者 Saleem K

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Sep 20, 2023

Thank you team Google for such awesome courses.

创建者 Faraz W

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May 16, 2023

Recommended for Social Media Advertising Basic!

创建者 clif t

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Jun 18, 2022

Another great course! Thank you and thank you!

创建者 Edoualdo F

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May 28, 2025

Je trè contant d'avoir apprendre dans Coursera

创建者 MISBAH U r

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Feb 9, 2024

it was amazing i learnt a lot from this course