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返回到 From Likes to Leads: Interact with Customers Online

学生对 Google 提供的 From Likes to Leads: Interact with Customers Online 的评价和反馈

4.8
3,874 个评分

课程概述

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

热门审阅

PG

Sep 10, 2022

T​his course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

AS

Jun 16, 2024

Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!

筛选依据:

76 - From Likes to Leads: Interact with Customers Online 的 100 个评论(共 780 个)

创建者 Anzla N

Aug 28, 2025

The course was worth learning. Before starting thing course I had no idea about what are likes or leads but now I'm well familiar with all the terms as well as procedures. Thanks Coursera Thanks Google

创建者 priya g

Sep 11, 2022

This course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

创建者 Mercy N

Dec 17, 2024

Cindy is just the best instructor ever! I thoroughly enjoyed this course. I understood every concept with ease. And it was fun and engaging. Wish she taught all the courses on here:)

创建者 Madike O

Oct 19, 2023

Social media marketing has never been broken down this way to me and I’m so glad that we walked the talk with challenges and assignments that kept me on my toes every time !

创建者 Olumide O O

Dec 12, 2022

Great course with unrivalled details and teaching presentation packaging. A must for any digital marketing professional; at any level. Thank you Google and Coursera teams.

创建者 Taher K

Jan 26, 2024

A well-rounded, comprehensive, and fun pro cert to help someone understand everything about digital marketing and develop many of the relevant skills required for the job.

创建者 Jack A

Apr 26, 2024

It was great leaning the basics of Social Media Marketing and how to apply the information to create success in your projects, whether on a team or on your own website.

创建者 FE C

Mar 24, 2023

I've learned a lot in this course, there is so many terms that i never heard before even though im already using it every day and I really excited to learn about it.

创建者 Rofhiwa M

Mar 5, 2025

I truly appreciate the guidance and encouragement you've provided—it has made a significant impact on my learning journey and my future in digital marketing.

创建者 Radhika V

Dec 5, 2023

As a beginner , I completely loved this course and learned a lot. I cannot to wait to find a job and apply this knowledge which I gained through this course.

创建者 Kritika M

Jul 14, 2025

The course was truly well designed and covered a vast variety of topics. The trainer helped me understand the concepts so well and laid a strong foundation.

创建者 Lynne M W

Oct 22, 2022

This course has been an incredible eye-opening experience and I will definitely use what is learned in the near future as I work toward my personal goals.

创建者 Bolaji H o

Jun 7, 2023

Starting on a new path can be challenging, however, the instructor and the nature of the course help simplify the process by helping you take baby steps.

创建者 CHIOMA Q P

May 11, 2024

No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you'll explore social

创建者 Syed M H R

Dec 9, 2022

This is a great and comprehensive course for beginers. However the examples are illustrated using twitter and would be better if Facebook has been used.

创建者 Andres E

Sep 25, 2023

This course covered a lot, but I didn't feel overwhelmed. Fantastic course that covers the basics of social media marketing. Highly recommended course.

创建者 Mahadi D

Nov 14, 2023

This course is really good. I appreciated the relevance of the content, which was not only informative but also presented in a highly engaging manner.

创建者 Darren W

Dec 30, 2022

Excellent course! Uncovered important details for businesses to consider when designing social media campaigns for each stage of the marketing funnel.

创建者 Bladimir C R

Nov 23, 2022

Este modulo estuvo muy bien ejecutado, sugiero se incluyan mas estudios de caso y ejemplos reales que se hayan aplicado a las empresas.

Muchas gracias.

创建者 Fayia F

Oct 4, 2023

Thanks to the team for putting this together. A special thanks to the tutor for taking me throughout the journey. I loved every bit of the sessions.

创建者 Loice H

Mar 22, 2023

This course has opened me up to amazing new ways of thinking about social media. It is amazingly taught, very well explained, and thoroughly tested.

创建者 Rana H

Aug 31, 2023

I have learned a lot about social media marketing. How to make a strategy, select the platform, create content, interact with the users, and so on.

创建者 Madan T

Jul 27, 2023

Thanks for so much information about social media marketing. The instructor act as friend and guide friendly till end of course. Thank you so much

创建者 Bilal A

Mar 30, 2023

I have learned much from this course about social media marketing, from likes to leads online. This help me to grow my career in digital marketing

创建者 SOMESULA J

Dec 31, 2022

All the concepts are well designed. After this course i gained more confidence and can step ahead to fulfil my dreams

Thanks to GOOGLE & COURSERA.