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学生对 University of London 提供的 Fundamentals of Marketing Strategy 的评价和反馈

4.5
263 个评分

课程概述

The ‘Fundamentals of Marketing Strategy’ course is very interactive and designed to offer learners the opportunity to share ideas and engage in discussions with their fellow students. Throughout this course, learners will be given the opportunity to explore key and relevant marketing models and concepts in the formulation of effective marketing strategy. Learners will also engage in research as well as the application of key models and concepts to gain further insights into the implementation of an effective marketing strategy in a competitive business environment. At the end of this course, learners will gain a deeper understanding of the nature of a rather dynamic marketing environment, and will have developed new skills to enable them to conduct audits of the macro and micro-marketing environments for an organisation and most importantly be able to design and implement an effective marketing strategy....

热门审阅

RF

Sep 5, 2025

The content and the topics listed in the course are easy to understand and provide the fundamental information to the learners.

MD

Jul 18, 2023

I will add more videos to give more real examples but in genegeneral it isal is a great course. Thanks

筛选依据:

1 - Fundamentals of Marketing Strategy 的 25 个评论(共 47 个)

创建者 Somono L

Jan 22, 2023

very good course which is help you to more understanding of marketing strategy.

创建者 Dylan J H

Aug 10, 2023

Great course, supplemented the knowledge I have gained throughout my A-Levels.

创建者 Domingo M

Mar 13, 2023

Only two short videos. You basically have to do the research yourself

创建者 Kavya M

May 26, 2023

The course does not offer any in-depth information about the topics and all the readings are very average. You can easily google all the course topics from the syllabus and get a better understanding!

创建者 Deleted A

Jul 18, 2023

Marketing is a very interesting and important topic, but this course contradicts it self, the professor communication is terrible and reading everything, the speech is not fluent and it's hard to pay attention with so bad communication, it's a shame this course comes from the University of London, you guys really should change that

创建者 Marianne B (

Nov 10, 2022

Very fast course but there was no participation needed, pretty straight foward and boring course. Need to add more content.

创建者 None N

Sep 14, 2023

This is just unwatchable.

创建者 Oleh K

Aug 17, 2023

Why couldn't you hire a native English speaker? English is my second language, and I had to decipher your 3 minute long video for about 40 minutes because of the poor narration. I understand that everyone is equal, including those who are fluent, and fit best for the role of SPEAKer.

创建者 Varun C

Dec 13, 2023

I cannot understand the accent of the teacher. He speaks in a very strong african accent and its very difficult to understand.

创建者 LANKA A L P M

Feb 28, 2025

Grateful for an Incredible Learning Experience! I’m excited to share that I have successfully completed the Business and Marketing Strategies course by the University of London on Coursera! A heartfelt thank you to Coursera and the University of London for this enriching opportunity. I’m especially grateful to Prof. Alan Pilkington, Dr. Alan Bradshaw, Dominic Appiah, and Mariya Eranova for their insightful lectures and guidance throughout the course. Their expertise has provided me with valuable strategic and marketing knowledge that I look forward to applying in my journey ahead. Excited for more learning and growth!

创建者 jospin g O

Feb 9, 2025

J' exprimer ma profonde appréciation pour le cours de Principes de base de la stratégie marketing dispensé par university of london. Ce cours a été une expérience extrêmement enrichissante et bénéfique. L'approche pédagogique a été exceptionnelle. Sa capacité à rendre les concepts complexes accessibles et intéressants a grandement facilité mon apprentissage. Les explications claires et les exemples concrets ont permis de mieux comprendre les sujets abordés. J'ai particulièrement apprécié : L'organisation du cours : Les séances étaient bien structurées, permettant une progression logique et cohérente des contenus.

创建者 María H C

Oct 13, 2025

Ha sido un excelente curso. He podido aprender muchas cosas que estoy segura de que me va ha servir para mi carrera profesional. Estoy muy contenta

创建者 Rai F

Sep 6, 2025

The content and the topics listed in the course are easy to understand and provide the fundamental information to the learners.

创建者 Ms. D

Jul 18, 2023

I will add more videos to give more real examples but in genegeneral it isal is a great course. Thanks

创建者 Deleted A

Nov 18, 2022

the material is very good and easy to understand and the material can be repeated periodically

创建者 TEE C Y -

Oct 21, 2023

As a busy working environment, courses can easy to adapt, appreciated 👍.

创建者 Jack H

Aug 18, 2024

Tbh a lot of this cover in year one of a Business managment degree

创建者 Hemangi S

Sep 4, 2025

Very nice and interesting interactive way of learning !

创建者 Nalini k B

Sep 7, 2024

Good to know all the basics of Marketing strategies.

创建者 Patricia M

Jan 16, 2023

I really like this course. Good exemples and vídeos.

创建者 Larissa D

Sep 25, 2025

Increíble curso para empezar desde cero.

创建者 Aarav J

Sep 3, 2025

Great Course but where is my certificate

创建者 Nancy G

May 22, 2023

Am really enlightened by this course

创建者 Jeremias E M B

May 17, 2025

It was such an amazing experience