This course is designed for those looking to ride the wave of GenAI and revolutionize their approach to sales. Whether you’re a complete beginner or someone wanting to sharpen your AI skills, this course will teach you the fundamentals of how AI is reshaping sales analytics. You’ll learn how AI can enhance forecasting accuracy, improve customer segmentation, and refine your overall sales strategy.
Through hands-on, real-world examples and case studies, you’ll discover how to apply AI-driven insights to boost decision-making and performance. For example, we’ll dive into scenarios where AI helps sales teams anticipate customer needs, delivering personalized experiences that lead to higher conversions and stronger customer loyalty.
This course is designed for sales professionals with no prior experience in AI, new data analysts eager to explore AI tools, business professionals seeking to leverage AI in their workflows, and anyone interested in understanding AI applications in sales. Whether you're just beginning your journey in sales analytics or looking to enhance your existing skills, this course provides valuable insights tailored to your needs.
No prior knowledge of AI or advanced sales analytics is required to enroll in this course. However, a basic understanding of sales processes will be helpful to grasp the concepts more effectively. The course is structured to accommodate beginners, ensuring that all participants can learn at their own pace.
By the end of this course, learners will have a clear understanding of Generative AI and its applications in sales analytics. They will gain practical knowledge of using AI for basic sales forecasting to make better business decisions, explore AI-driven customer segmentation and personalized sales outreach strategies, and discover simple yet impactful AI techniques to improve daily sales decision-making.
This course is designed for those looking to ride the wave of GenAI and revolutionize their approach to sales. Whether you’re a complete beginner or someone wanting to sharpen your AI skills, this course will teach you the fundamentals of how AI is reshaping sales analytics. You’ll learn how AI can enhance forecasting accuracy, improve customer segmentation, and refine your overall sales strategy.
涵盖的内容
12个视频4篇阅读材料4个作业3次同伴评审1个讨论话题
显示有关单元内容的信息
12个视频•总计75分钟
Introduction to the Course & Meet Your Instructor•3分钟
Strategic Overview of GenAI in Sales Analytics •5分钟
How AI Helps Forecast Sales •10分钟
Case Study: AI-Driven Sales Forecasting •9分钟
Introduction to Customer Segmentation with AI •5分钟
How AI Segments Customers in B2B Sales •7分钟
AI-Powered Customer Segmentation Techniques •6分钟
Measuring the Impact of AI Segmentation on Sales •7分钟
Best Practices for Using AI in Sales •5分钟
AI for Managing the Sales Pipeline •11分钟
Making Better Choices with AI-Driven Insights •6分钟
Congratulations and Continuous Learning Journey•2分钟
4篇阅读材料•总计20分钟
Welcome to the Course: Course Overview •5分钟
GenAI Applications in Sales Forecasting•5分钟
Case Study: AI-Driven Segmentation in B2B •5分钟
Case Study: AI in Sales Pipeline Management •5分钟
4个作业•总计110分钟
Quick Customer Segmentation with AI•30分钟
AI-Driven Customer Segmentation Analysis•30分钟
Professional Customer Segmentation and Insights Report•30分钟
GenAI for Sales Analytics•20分钟
3次同伴评审•总计45分钟
[optional] Quick Sales Forecast with AI •15分钟
[optional] Quick Customer Segmentation with AI •15分钟
[optional] GenAI for Customer Segmentation and Insights Report •15分钟
Coursera brings together a diverse network of subject matter experts who have demonstrated their expertise through professional industry experience or strong academic backgrounds. These instructors design and teach courses that make practical, career-relevant skills accessible to learners worldwide.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.