Coursera Instructor Network
Generative AI for Sales 专项课程
Coursera Instructor Network

Generative AI for Sales 专项课程

Transform Sales Performance with Generative AI. Master AI-powered sales strategies to boost productivity and drive revenue growth.

Starweaver
Anton Voroniuk
Christopher Klaus

位教师:Starweaver

包含在 Coursera Plus

深入学习学科知识
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推荐体验

4 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入学习学科知识
中级 等级

推荐体验

4 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Apply GenAI tools for lead scoring, qualification, and sales automation across the entire sales funnel

  • Build AI-powered workflows using Zapier, HubSpot, and other platforms to streamline sales operations

  • Create data-driven sales strategies and personalized customer communications using advanced AI techniques

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授课语言:英语(English)
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专业化 - 12门课程系列

您将学到什么

  • Apply best practices and ethical considerations into your AI-based solutions and automations.

  • Build AI-powered tools for lead scoring, segmentation, and identification tasks using advanced GenAI platforms.

  • Apply prompt engineering techniques to effectively communicate with AI models in lead evaluation contexts.

  • Apply key concepts of GenAI and Large Language Models (LLMs) based tools for automating lead evaluation tasks.

您将获得的技能

类别:Prompt Engineering
类别:Artificial Intelligence
类别:Customer Relationship Management (CRM) Software
类别:Generative AI
类别:Data Ethics
类别:Data-Driven Decision-Making
类别:Responsible AI
类别:ChatGPT
类别:Sales Management
类别:OpenAI
类别:Google Gemini
类别:Sales Process
类别:Lead Generation

您将学到什么

  • Evaluate CRM integrations (like form-to-CRM, email to CRM, data sync, etc.) for workflow optimization.

  • Analyze operational bottlenecks and implement GenAI solutions.

  • Build automation workflows using Zapier.

  • Implement GenAI-powered automation using Zapier Agents.

您将获得的技能

类别:Business Process Automation
类别:HubSpot CRM
类别:Sales Management
类别:Lead Generation
类别:Sales Development
类别:Generative AI Agents
类别:No-Code Development
类别:Customer Relationship Management
类别:Automation
类别:Business Workflow Analysis
类别:Operational Efficiency
类别:Workflow Management
类别:Data Entry
类别:Sales Enablement
类别:Process Analysis
类别:Sales Process
类别:Sales Strategy
类别:Sales
类别:Sales Pipelines
类别:Data Management

您将学到什么

  • Explore the fundamentals of GenAI in sales and analyze its role in transforming lead qualification processes.

  • Apply GenAI-driven lead scoring concepts and implement GenAI techniques to prioritize high-value leads effectively.

  • Optimize lead qualification processes by integrating GenAI-driven automation to scale efficiency and accuracy in sales workflows.

  • Formulate a GenAI-driven lead qualification strategy using data sources, performance metrics, and AI-powered decision-making.

您将获得的技能

类别:Sales Process
类别:Generative AI Agents
类别:Prospecting and Qualification
类别:Sales Development
类别:Sales
类别:Sales Pipelines
类别:Sales Strategy
类别:HubSpot CRM
类别:AI Personalization
类别:Customer Data Management
类别:Data-Driven Decision-Making
类别:Sales Enablement
类别:Lead Generation
类别:Sales Management
类别:Automation
类别:Business Process Automation
类别:Inside Sales

您将学到什么

  • Identify the capabilities of GenAI relevant to sales operations tasks.

  • Evaluate the results of GenAI implementations in sales operations scenarios.

  • Develop strategies for responsible GenAI integration while maintaining human oversight and accountability.

您将获得的技能

类别:Customer Relationship Management
类别:Data-Driven Decision-Making
类别:Sales Process
类别:Sales Operations
类别:Responsible AI
类别:Sales Management
类别:Generative AI Agents
类别:Forecasting
类别:Sales Strategy
类别:Sales
类别:Prompt Engineering
类别:Business Ethics
类别:Strategic Decision-Making

您将学到什么

  • Identify the capabilities of GenAI relevant to sales tasks.

  • Evaluate the results of GenAI implementations in sales scenarios.

  • Compare and contrast the risks, challenges, and ethical considerations of using GenAI in sales.

您将获得的技能

类别:Generative AI Agents
类别:Data Ethics
类别:Sales Development
类别:Customer experience improvement
类别:Responsible AI
类别:Sales Enablement
类别:Sales Management
类别:Sales
类别:Sales Prospecting
类别:Productivity Software
类别:Lead Generation
类别:Customer Engagement
GenAI for Sales Analytics

GenAI for Sales Analytics

第 6 门课程4小时

您将学到什么

  • Understand what Generative AI is and how it can be applied to sales analytics.

  • Learn how to apply AI for basic sales forecasting to make informed business decisions.

  • Explore how AI can help segment customers and personalize sales outreach.

  • Discover simple AI techniques that can help improve daily sales decision-making.

您将获得的技能

类别:Customer Analysis
类别:Sales Strategy
类别:Forecasting
类别:Generative AI
类别:Artificial Intelligence
类别:Customer Insights
类别:Sales
类别:Predictive Modeling
类别:Sales Management
类别:Sales Pipelines
类别:Data-Driven Decision-Making
类别:AI Personalization
类别:Analytics

您将学到什么

  • Synthesize AI-generated market research to formulate data-driven sales strategies and proposal outlines.

  • Design personalized, proposals and presentations using AI-assisted storytelling techniques.

  • Evaluate sales materials using AI-powered design and optimization tools.

  • Create advanced sales proposals and presentations using AI techniques.

您将获得的技能

类别:Proposal Development
类别:Data Visualization
类别:Sales Presentation
类别:Data Storytelling
类别:Market Research
类别:Microsoft PowerPoint
类别:AI Personalization
类别:Sales Strategy
类别:Prompt Engineering
类别:Storytelling
类别:Presentations
类别:Sales Process
类别:Generative AI Agents
类别:Competitive Analysis

您将学到什么

  • Analyze the strategic role of GenAI in sales workflows and decision-making processes.

  • Apply GenAI tools for accurate forecasting and lead prioritization.

  • Utilize AI-driven techniques to personalize customer interactions and improve engagement.

  • Implement GenAI to streamline sales processes and drive innovation.

您将获得的技能

类别:Business Ethics
类别:Generative AI Agents
类别:Sales Development
类别:Responsible AI
类别:Sales Process
类别:Anthropic Claude
类别:Sales Training
类别:Prioritization
类别:Sales Strategy
类别:ChatGPT
类别:Forecasting
类别:Customer Engagement
类别:Lead Generation
类别:Sales Management
类别:Customer experience improvement
类别:Sales Pipelines
GenAI for Account Executives

GenAI for Account Executives

第 9 门课程2小时

您将学到什么

  • Identify the capabilities of GenAI for key account executive functions.

  • Examine real-world applications to leverage GenAI for streamlining work and fostering innovation in account executive roles.

  • Deploy strategies to responsibly integrate GenAI into account management, maintaining human oversight and accountability.

您将获得的技能

类别:Generative AI Agents
类别:AI Personalization
类别:Customer Relationship Management
类别:Sales Enablement
类别:Business Ethics
类别:Workflow Management
类别:Prompt Engineering
类别:Responsible AI
类别:Market Trend
类别:Proposal Development
类别:Business Communication
类别:Innovation
类别:Business Workflow Analysis
类别:Market Analysis
类别:Account Management
GenAI for Sales Teams

GenAI for Sales Teams

第 10 门课程3小时

您将学到什么

  • Examine the capabilities and potential applications of Generative AI (GenAI) across different sales functions.

  • Analyze real-world examples of how sales teams are currently using GenAI to enhance productivity, efficiency, and innovation.

  • Develop strategies to responsibly integrate GenAI into sales practices while maintaining appropriate human oversight and accountability.

您将获得的技能

类别:AI Personalization
类别:Responsible AI
类别:Data-Driven Decision-Making
类别:Sales Management
类别:Sales Enablement
类别:Customer experience improvement
类别:Generative AI Agents
类别:Sales
类别:Sales Development
类别:Customer Engagement
类别:Sales Process
类别:Sales Operations
类别:Sales Strategy

您将学到什么

您将获得的技能

类别:Market Opportunities
类别:Trend Analysis
类别:Competitive Analysis
类别:Strategic Planning
类别:Forecasting
类别:Generative AI
类别:Growth Strategies
类别:Market Research
类别:Market Analysis
类别:Business Development
类别:Data-Driven Decision-Making
类别:Business Strategy
类别:Sustainable Business
类别:Strategic Thinking
类别:Market Trend
类别:Artificial Intelligence
类别:Marketing Strategies
类别:Business Intelligence
类别:Predictive Analytics
Sales Analysis with Claude

Sales Analysis with Claude

第 12 门课程6小时

您将学到什么

  • Explain AI-generated market insights to formulate data-driven sales strategies.

  • Analyze customer profiles and pain points to design personalized sales communications.

  • Evaluate complex sales data to extract actionable insights and predict future trends.

  • Design customer journey maps to optimize touchpoints throughout the sales cycle.

您将获得的技能

类别:Customer Analysis
类别:Sales Strategy
类别:Sales
类别:Customer experience improvement
类别:Sales Management
类别:Market Analysis
类别:Data-Driven Decision-Making
类别:AI Personalization
类别:Sales Process
类别:Anthropic Claude
类别:Sales Training
类别:Sales Enablement
类别:Analysis
类别:Sales Development
类别:Inside Sales
类别:Customer Insights
类别:Trend Analysis

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位教师

Starweaver
Coursera Instructor Network
446 门课程818,636 名学生
Anton Voroniuk
Coursera Instructor Network
6 门课程5,388 名学生
Christopher Klaus
Coursera Instructor Network
16 门课程9,264 名学生

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