When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

GenAI Foundations for Professionals

GenAI Foundations for Professionals

位教师：Eric Zackrison

包含在中

了解更多

4个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

9 小时完成

灵活的计划

自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

9 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Explain the fundamentals of generative AI, including how large language models create outputs and where their limitations lie.
Design and refine prompts that generate accurate, useful, and creative results across a range of professional tasks.
Apply generative AI responsibly for tasks like writing, analysis, and brainstorming, while knowing when human judgment leads.
Evaluate AI outputs for accuracy, bias, and ethical implications, and create a personal roadmap for safe and effective adoption.

您将获得的技能

您将学习的工具

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有4个模块

Gen AI Foundations for Professionals is a hands-on course designed for professionals who want to use generative AI tools like ChatGPT effectively and responsibly at work. As AI reshapes business workflows—from drafting reports to synthesizing feedback—this course builds your fluency in using large language models with purpose and precision.

Through four structured modules, you’ll demystify how generative AI works, learn to craft high-quality prompts, and integrate AI into common workplace tasks without compromising accuracy, ethics, or data privacy. You’ll gain practical strategies for brainstorming, summarizing, and decision support—while building safeguards against bias, hallucinations, and over-reliance. Interactive activities, downloadable resources, and real-world examples help you design prompts, evaluate outputs, and develop a roadmap for responsible AI adoption. Whether you're a team lead, analyst, or early-career professional, you’ll walk away ready to collaborate with AI—confidently and ethically—in your day-to-day role.

单元详情

This module builds the essential understanding of what generative AI is—and what it is not. You’ll explore how large language models like ChatGPT, Gemini, and Claude generate outputs, why they can be powerful productivity partners, and where their limits and risks appear. By grounding yourself in the fundamentals, you’ll gain the clarity to see through the hype, recognize practical opportunities, and approach AI with both curiosity and caution.

涵盖的内容

14个视频2篇阅读材料1个作业1次同伴评审2个讨论话题

14个视频总计62分钟

Welcome & Course Introduction and Goals 5分钟
Module 1 Overview: What Is Generative AI? 2分钟
How Generative AI Works5分钟
Generative AI vs. Traditional Software5分钟
Everyday Examples of Generative AI at Work4分钟
What Generative AI Does Well5分钟
The Trade-Offs of Speed and Scale4分钟
Why Human Oversight Still Matters5分钟
Top 5 Myths About Generative AI4分钟
Separating Hype from Real Value5分钟
How to Spot Exaggerated Claims5分钟
Where AI Is Being Used Right Now4分钟
Industry Case Snapshots5分钟
How AI Adoption is Shaping the World5分钟

2篇阅读材料总计10分钟

Welcome to the Course: Course Overview5分钟
What Are Large Language Models (LLMs): IBM 5分钟

1个作业总计20分钟

Foundations of Generative AI 20分钟

1次同伴评审总计15分钟

Hands-On-Learning: AI vs. Search Engine Challenge: Understanding How Different Tools Support Thinking15分钟

2个讨论话题总计20分钟

Applying AI Without Losing Accountability 10分钟
Separating AI Hype from Real Value 10分钟

Generative AI is only as effective as the instructions you give it. This module focuses on the art and science of prompting—how to write, refine, and adapt prompts that produce useful results. You’ll practice different prompting techniques, explore common use cases for productivity and creativity, and learn how to troubleshoot poor outputs. By the end of this module, you’ll have a toolkit of practical strategies you can apply immediately to get more value from AI in your daily work.

涵盖的内容

13个视频1篇阅读材料1个作业1次同伴评审2个讨论话题

13个视频总计50分钟

Module 2 Overview: Why Prompts Matter 1分钟
Fundamentals of Clear Prompting4分钟
Common Prompting Mistakes to Avoid4分钟
Testing Your First Prompt3分钟
Role Prompting and Context Setting4分钟
Step-by-Step and Chain-of-Thought Prompts5分钟
Re-Prompting for Better Results4分钟
Brainstorming and Idea Generation4分钟
Summarizing and Structuring Information5分钟
Drafting Professional Documents with AI4分钟
Spotting Bias and Inaccuracy5分钟
Spotting AI Overconfidence 4分钟
Knowing When to Step In Yourself3分钟

1篇阅读材料总计5分钟

Best Practices for Prompt Engineering with the OpenAI API 5分钟

1个作业总计20分钟

Everyday AI Habits & Prompting Skills 20分钟

1次同伴评审总计15分钟

Hands-On-Learning: Prompt Pattern Battle: Exploring How Prompt Structure Shapes AI Output15分钟

2个讨论话题总计20分钟

Diagnosing and Improving a Weak Prompt 10分钟
Knowing When to Re-Prompt and When to Step In 10分钟

Generative AI is rapidly moving from novelty to necessity in professional settings. This module explores how AI can boost productivity while also introducing new risks around accuracy, bias, and trust. You’ll see how to apply AI tools to real workplace tasks, collaborate effectively with colleagues while using AI, and learn from both successful and failed adoption efforts in different industries. By the end, you’ll know how to harness AI’s benefits while safeguarding against its pitfalls.

涵盖的内容

13个视频1篇阅读材料1个作业1次同伴评审2个讨论话题

13个视频总计48分钟

Module 3 Overview: Balancing AI and Human Judgment2分钟
Using AI for Reports, Emails, and Presentations4分钟
Streamlining Project and Task Management with AI4分钟
Productivity Gains and Pitfalls3分钟
Understanding Bias in AI Outputs4分钟
Why Hallucinations Happen: How to Catch Them4分钟
Establishing Checks for Accuracy4分钟
Using AI in Team Workflows5分钟
Transparency and Attribution4分钟
Building Trust When Teams Use AI Together4分钟
AI Adoption Success Stories3分钟
When AI Went Wrong: Lessons from Failures4分钟
What These Cases Teach Us About Responsible Use4分钟

1篇阅读材料总计5分钟

The Beginner’s Guide to Hallucinations in Large Language Models 5分钟

1个作业总计20分钟

AI in the Workplace: Opportunities & Risks 20分钟

1次同伴评审总计15分钟

Hands-On-Learning: AI Output Quality Control: Evaluating Risk, Bias, and Professional Judgment 15分钟

2个讨论话题总计20分钟

Balancing Productivity Gains with Real Workplace Risks 10分钟
Managing Bias, Hallucinations, and Trust at the Team Level10分钟

Generative AI isn’t just a tool—it’s a long-term shift in how work gets done. This final module focuses on responsible adoption, ethical guardrails, and building your personal and professional roadmap for AI use. You’ll learn decision frameworks to know when to use AI (and when not to), strategies for integrating AI into your role or team workflows, and insights into emerging trends shaping the future of work. By the end, you’ll be ready to use AI with confidence, accountability, and foresight.