This program explores Generative AI in Customer Service, equipping support professionals, service leaders, and business managers with the skills to design and deploy AI-powered customer experience solutions. You’ll begin by mastering the foundations of Generative AI, prompt engineering basics, and advanced prompting techniques for handling queries, structured responses, and role-based service scenarios—using tools like ChatGPT, Claude AI, Google AI Studio, and Microsoft Copilot.


您将学到什么
Define Generative AI fundamentals and prompt design principles for effective customer service.
Apply ChatGPT, Claude, Google AI Studio, and Copilot to craft, test, and refine effective customer prompts.
Analyze customer inquiries using Zendesk AI and Kommunicate to deliver personalized support.
Create AI-driven knowledge bases and self-service portals with Notion AI and Freshdesk.
您将获得的技能
- Customer Service
- Customer Communications Management
- Automation
- ChatGPT
- Customer Insights
- Customer Engagement
- Generative AI Agents
- Prompt Engineering
- Customer Support
- Microsoft Copilot
- Self Service Technologies
- Customer experience improvement
- Artificial Intelligence
- Customer Relationship Management
- Customer and Client Support
- AI Personalization
- Natural Language Processing
- Generative AI
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有4个模块
Learn the fundamentals of Generative AI and its impact on customer service. Explore how AI enhances response accuracy, speeds up resolutions, and personalizes customer interactions. Build foundational skills in prompt engineering using the CLEAR framework, mastering techniques from effective prompt writing to advanced methods like role-based and iterative prompting with ChatGPT, Claude, Google AI Studio, and Copilot.
涵盖的内容
16个视频5篇阅读材料4个作业1个讨论话题
Discover how AI automates and optimizes the management of customer inquiries. Learn to classify and route tickets, generate first-response drafts, and manage follow-ups using tools like Zendesk AI. Gain hands-on experience building personalized communication workflows and AI agents with Kommunicate to improve engagement, response quality, and customer satisfaction.
涵盖的内容
7个视频3篇阅读材料3个作业
Learn how AI streamlines knowledge creation and self-service experiences. Explore tools like Notion AI and Freshdesk to build dynamic FAQs, update knowledge bases, and deliver intelligent search recommendations. Develop skills to measure self-service success, identify content gaps, and design scalable AI-powered support ecosystems that empower both customers and teams.
涵盖的内容
9个视频3篇阅读材料3个作业
This module is designed to assess an individual on the various concepts and teachings covered in this course. Evaluate your knowledge with a comprehensive graded quiz.
涵盖的内容
1个视频1篇阅读材料2个作业1个讨论话题
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
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常见问题
This course is ideal for customer service professionals, support leads, and business managers interested in applying Generative AI to improve service delivery, automate inquiries, and enhance customer engagement. No prior technical or coding experience is required.
The course covers the foundations of Generative AI, prompt engineering basics, and advanced prompting techniques for customer support. You’ll also explore AI tools for inquiry management (Zendesk AI, Kommunicate) and knowledge management (Notion AI, Freshdesk) to build intelligent, scalable self-service systems.
Yes! The course includes interactive demos and practice assignments using tools like ChatGPT, Claude, Google AI Studio, Microsoft Copilot, Zendesk AI, Kommunicate, Notion AI, and Freshdesk. You’ll learn by applying AI to real customer service tasks such as drafting responses, automating tickets, and creating FAQs.
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¹ 本课程的部分作业采用 AI 评分。对于这些作业,将根据 Coursera 隐私声明使用您的数据。





