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返回到 Global Marketing: Building Iconic Brands

学生对 University of Illinois Urbana-Champaign 提供的 Global Marketing: Building Iconic Brands 的评价和反馈

4.8
114 个评分

课程概述

Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new markets to be developed, which provides insights into the cultural preferences of target consumers in these new markets....

热门审阅

CA

Feb 4, 2023

It's a great lesson, I know more about Marketing and the type of people/cultures / to design, create and understand how to present or make ads that match with the consumers in each country.

VP

Sep 14, 2023

very informative course for global executives that are interested in scaling global operations with and ICONIC brand building approach

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1 - Global Marketing: Building Iconic Brands 的 25 个评论(共 33 个)

创建者 Asil C

Nov 18, 2022

I can't purchase my certificate and i can't ask for help because there is no communication info on coursera.

创建者 Vinson P

Sep 14, 2023

very informative course for global executives that are interested in scaling global operations with and ICONIC brand building approach

创建者 Alexander D

Nov 17, 2022

The course that allows you to take a different look at global marketing.

创建者 Dr. S W

Jul 22, 2023

Excellent course on global marketing and building iconic brands.

创建者 EmilyZeng0531

Dec 26, 2022

Please provide more vivid and more interesting cases and examples from different culture and countires.

创建者 Liliana G

Mar 25, 2023

Very dynamic and educative course. Impressive and practical content material. The professor has a remarkable experience in this knowledge niche, and also he is very skillful to taught the meaningful cases of studies of iconic brands worldwide. Througout the course I really enjoyed all the practical test and the final quizes of each lesson. I think the this course overpass my initial expectations for much, principally on the matter of brand associations, cultural and symbolic meanings, and over the framework of positioning orientation images. I'm very glad to have discovered this gem-new learning opportunity.

创建者 Priyanshi J

Feb 26, 2023

I now have better understanding about brands marketing strategies which will help analyse brands very differently. I would personally like to thank the professor who was great help and his teaching were very structural and direct.

创建者 Chatuporn B A

Feb 5, 2023

It's a great lesson, I know more about Marketing and the type of people/cultures / to design, create and understand how to present or make ads that match with the consumers in each country.

创建者 Hüseyin D

Apr 20, 2023

It was very usuful to complete the program. And I also reccomend this program especially for those who want to establish a global brand. Thank you. A big thanks to Prof. Torelli as well.

创建者 Egbon A J

Mar 22, 2023

Very insightful course. it was an eye opener of what happens in the market space from a global stand point.

Many thanks to the tutor!!

创建者 Ernesto R

Oct 13, 2023

The course content is very useful for creating iconic brands in foreign markets. Very well presented in its content and cases.

创建者 Juanita D B R

Nov 11, 2022

Great Course! So complete and very well done videos and quizes.

创建者 Zhengyi X

Dec 7, 2022

One of the best global marketing course I have ever seen!

创建者 Joseph N

Apr 18, 2025

Well delivered course. Excellent facilitators

创建者 Pramod K

Oct 3, 2023

One of the best course on Global Marketing

创建者 Dániel R

Nov 3, 2022

It was really useful and interesting.

创建者 Jude A

Jun 11, 2023

The professor was smart. Good job!

创建者 Soheil S

Aug 14, 2023

thanks for amazing time

创建者 Adrian A

Aug 20, 2023

This course is amazing

创建者 Anna S B

Nov 9, 2022

Great quick course!

创建者 evelyn j

Dec 1, 2023

exceptional course

创建者 Kurt L B

Jul 22, 2023

loving this course

创建者 Sixu D

Feb 5, 2023

great online class

创建者 Leonardo D L G

Sep 13, 2023

Great Course !!!!

创建者 Rakshita M J

Nov 11, 2024

Excellent course