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University of Illinois Urbana-Champaign

Global Marketing: Building Iconic Brands

Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new markets to be developed, which provides insights into the cultural preferences of target consumers in these new markets.

状态:Strategic Planning
状态:Cultural Responsiveness
初级课程小时

精选评论

DW

5.0评论日期:Jul 21, 2023

Excellent course on global marketing and building iconic brands.

CA

5.0评论日期:Feb 4, 2023

It's a great lesson, I know more about Marketing and the type of people/cultures / to design, create and understand how to present or make ads that match with the consumers in each country.

VP

5.0评论日期:Sep 14, 2023

very informative course for global executives that are interested in scaling global operations with and ICONIC brand building approach

EJ

5.0评论日期:Mar 21, 2023

Very insightful course. it was an eye opener of what happens in the market space from a global stand point. Many thanks to the tutor!!

所有审阅

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Asil Canak
5.0
评论日期:Nov 18, 2022
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评论日期:Mar 25, 2023
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5.0
评论日期:Nov 17, 2022
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评论日期:Jul 22, 2023
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3.0
评论日期:Dec 26, 2022
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5.0
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5.0
评论日期:Feb 5, 2023
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5.0
评论日期:Apr 20, 2023
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5.0
评论日期:Mar 22, 2023
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5.0
评论日期:Oct 13, 2023
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5.0
评论日期:Nov 11, 2022
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5.0
评论日期:Dec 7, 2022
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评论日期:Apr 18, 2025
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5.0
评论日期:Nov 3, 2022
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5.0
评论日期:Jun 11, 2023
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5.0
评论日期:Aug 14, 2023
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5.0
评论日期:Aug 20, 2023
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5.0
评论日期:Nov 9, 2022