Managing social media effectively requires the right mix of planning, consistency, and tools. This beginner-friendly course gives you hands-on experience with Hootsuite so you can manage multiple platforms from one dashboard. You’ll learn how to set up your account, connect profiles such as Instagram, LinkedIn, and Twitter, and navigate core tools like Streams, Planner, Inbox, and Composer.
Hootsuite for Beginners: Hands-On Social Media Management
Unlock access to 10,000+ courses with Coursera Plus. Start 7-Day free trial.
您将学到什么
Set up and manage multiple social media profiles using Hootsuite’s dashboard.
Create and schedule posts using Streams, Planner, Composer, and AutoSchedule.
Build a weekly content calendar tailored to different platforms and audiences.
Analyse performance metrics to refine posting frequency and improve engagement.
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
November 2025
作业
6 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
该课程共有2个模块
This module introduces learners to the Hootsuite platform and its core tools, laying the foundation for confident social media management. Participants will learn how to create a Hootsuite account, connect multiple social media profiles, and navigate the dashboard with ease. Through step-by-step video walkthroughs and interactive simulations, learners will explore essential features such as Streams, Planner, and Composer to compose, schedule, and organize posts effectively. Each lesson combines practical exercises with guided practice to ensure hands-on understanding of Hootsuite’s interface and posting workflow. By the end of this module, learners will be able to set up their workspace, manage posts across platforms, and use scheduling tools to maintain a consistent online presence.
涵盖的内容
7个视频4篇阅读材料3个作业1个讨论话题
This module focuses on transforming foundational Hootsuite skills into strategic content management and data-driven decision-making. Learners will discover how to create engaging, platform-optimized posts and schedule them effectively using Hootsuite’s Planner and AutoSchedule tools. Through interactive activities and real-world scenarios, participants will design a one-week content calendar that supports brand consistency across multiple platforms. The module also introduces Hootsuite’s analytics dashboard, guiding learners to interpret key metrics such as engagement, reach, and clicks to evaluate campaign success. By analyzing performance reports, learners will identify top-performing content and refine posting strategies for better audience impact. By the end of this module, participants will confidently plan, schedule, and assess campaigns using Hootsuite—translating insights into measurable improvements in social media engagement and brand visibility.
涵盖的内容
7个视频3篇阅读材料3个作业
位教师
人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'
常见问题
No. The course starts with absolute basics and gradually builds your skills through guided lessons, demos, and interactive activities. Even if you’ve never used a scheduling tool before, you’ll be able to follow every step.
Not at all. All required activities can be completed using Hootsuite’s free plan or trial. You’ll learn features accessible to beginners, without needing premium upgrades.
The course is designed to be completed in about 4 hours, but you can learn at your own pace. Some learners finish in a single sitting, while others spread it over a week for deeper practice.
更多问题
提供助学金，