Name: Integrated and Strategic Communication Campaigns
Brand: University of Colorado Boulder
Availability: OnlineOnly
Rating: 4.7 (10 reviews)

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学生对 University of Colorado Boulder 提供的 Integrated and Strategic Communication Campaigns 的评价和反馈

4.7

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39 个评分

课程概述

Welcome to "Integrated and Strategic Communication Campaigns", the first course of the specialization, Strategic Communication Campaigns. Ever wanted to "get the word out" or create "buzz" for your organization? This course will leave you knowing how to deliver the right message to the right audience at the right time via the right channel. You will get started by understanding the best practices for communication campaigns and learning the basics around how to tell the story that represents your brand well. You will then be able to take that story to the right channels so that it gets told internally and externally from an organizational point of view. In the final week, you will take a closer look at communication campaigns from other brands to understand how paid, earned, shared, and owned media are used. By the end of this course, you will have encountered multiple examples and strategies for strategic communication campaigns that will have you feeling more confident about creating one on your own!...

1 - Integrated and Strategic Communication Campaigns 的 11 个评论（共 11 个）

创建者 Peter M

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Jan 6, 2025

Carefully selected content and delivered in simple and compelling language. Thank you for the good work.

创建者 Ellen C

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Sep 7, 2024

Quizzes don't align with what has just been learned, instead sometimes addressing questions in future modules.

创建者 Ricardo F D R D B

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Apr 14, 2024

Great Introductory course. Every lesson is 100% practical. It's well balance with theory and references to gain more In depth knowledge. In provides an holistic view of the discipline, the integrated aproches to prepare for implementing a well rounded strategic communication campaign. Highly recommended.

创建者 Daphne B C

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May 1, 2025

Enjoyable and interesting course to take! All the videos were engaging and informative, with real-life examples of campaigns, helping relate all the information given to examples seen in the media we actually consume as users.