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返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

学生对 IE Business School 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的评价和反馈

4.7
2,444 个评分

课程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

热门审阅

WR

Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

MS

Aug 15, 2025

The course was amazing, the starting, the recent ending, the schedules, assessments & everything very affordable, Easy & smooth. The special thing was that it kept you learning new each day!!!

筛选依据:

226 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 250 个评论(共 532 个)

创建者 Sergey K

Aug 9, 2018

The most difficult course out of the set - but very interesting

创建者 Brigita G

Jan 29, 2024

Informative course, great chose for new and curious learners.

创建者 Olayemi S O

Apr 15, 2020

It’s gives insight and knowledge to marketing communications.

创建者 Narmin E

Dec 9, 2020

Very well structured course on marketing and communications.

创建者 Obadina P T

Jul 22, 2020

This course was very intellectual and I learnt a whole lot.

创建者 kiran r

Apr 7, 2020

good videos and examples that help explain the concept more.

创建者 Rafeaa s A

Apr 10, 2020

I enjoyed the course it was refreshing and very educational

创建者 Vinay K S

Jul 2, 2019

This is a very nice course which we learn from many courses

创建者 Adeola D

Jun 14, 2017

It was very insightful. i completed the course in two days.

创建者 Arinze I M

Jul 16, 2020

It was very easy going and understanding. Wonderfulll!!!!!

创建者 Shabna S A

Jul 11, 2020

This course give me an insight of digital marketing career

创建者 Monica A

Apr 14, 2022

Really a great material, it really did gain my knowledge!

创建者 Oyindamola A

Aug 29, 2020

i enjoyed every part of the course. The lecturer did well

创建者 Ashly P

Aug 15, 2018

im so happy to learn this course from IE business school.

创建者 Afag İ N

Jul 4, 2017

The professor, Eda Sayin perfectly explained the modules.

创建者 BrendonvanderMerwe

Jan 12, 2021

Super informative with real life examples. Great course!

创建者 DARSHAN P S

May 2, 2020

Great Learning Journey!! Concepts explained very nicely!

创建者 Summer W

Feb 18, 2018

very helpful. Hope the examples will be more up to date.

创建者 Zhang Y

Aug 7, 2016

Very useful and instructive. I really enjoy this course!

创建者 Margaux L

May 28, 2020

Extremely interesting and well structured ! Thank you !

创建者 J A G F

Apr 7, 2020

excellent content, explanations... highly recommended.

创建者 Joey V

Sep 18, 2016

Excellent Professor! Great course... highly recommend!

创建者 Adetola T

Aug 29, 2024

The course was easy to understand and very educative

创建者 Shivam K S

Sep 28, 2020

Thank you for giving me such a wonderful opportunity

创建者 Andrea G

Aug 19, 2019

Very interesting course, i learned a lot.

Thank you!