Name: Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Brand: IE Business School
Availability: OnlineOnly
Rating: 4.7 (532 reviews)

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学生对 IE Business School 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的评价和反馈

4.7

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2,444 个评分

课程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

526 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 532 个评论（共 532 个）

创建者 Valeria N Á

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Oct 7, 2020

needs a practice case

创建者 RANA G

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Nov 10, 2020

good

创建者 Laura S

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Feb 10, 2018

This course focuses on definitions and basic recall of phrases rather than on true comprehension or application: for example, the quizzes exclusively test one's note-taking ability (tip: whenever the professor lists a series of things, it will be quiz question).

The course would be better if they had students evaluate cases or determine better approaches to IMC -- or if they spent time showing or allowing students to examine *how* something is done rather than just what things are named.

创建者 Melissa S

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May 1, 2021

Very difficult to understand presenters even with subtitles. The slides available for download don't have copy so you have to go back and download the transcripts that are very small. No examples of creative briefs for ones to use as reference or learn to write.

创建者 Claudia B

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Feb 15, 2018

Interesting topics and good overview. Nevertheless I'd have wished to see more visual aid in the presentations. Sometimes the spanish speaking guests were hardly understandable.