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返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

学生对 IE Business School 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的评价和反馈

4.7
2,444 个评分

课程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

热门审阅

WR

Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

MS

Aug 15, 2025

The course was amazing, the starting, the recent ending, the schedules, assessments & everything very affordable, Easy & smooth. The special thing was that it kept you learning new each day!!!

筛选依据:

176 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 200 个评论(共 532 个)

创建者 Shuvam C

Jun 29, 2020

easy paced, nice learning. Could relate a lot with my teaching pedagogy. Good Job.

创建者 Igor S

Jul 1, 2016

Thank you all for an interesting look from an advertising agency´s point of view..

创建者 Olufunke G

Dec 9, 2021

Love the additional resources and examples, it makes the lecture more relatable

创建者 Victor A

Oct 19, 2021

Exceptional trainings on Integrated Marketing Communication. Highly recommended.

创建者 Chavda P M

May 30, 2020

Amazing course for a person who is keen about marketing or in the similar field.

创建者 Marine S

Mar 29, 2020

Quite an interesting course providing good knowledge on the theme of the course.

创建者 BSBA B J F E

Mar 20, 2021

i enjoyed and learned a lot from this course, it was a really great experience.

创建者 YASH K

Oct 23, 2024

The course was excellent and marvellous It enhanced my knowledge and skills .

创建者 Dato N

May 6, 2020

very important and interesting course, thank you, for a such great opportunity

创建者 ASHISH B

Apr 29, 2020

Very informative course to gain marketing communication and planning knowledge

创建者 Rahil M

Feb 23, 2020

Wonderful content and such an insightful learning. A very interactive trainer.

创建者 Hilda T

Feb 22, 2022

I have learn so much from this course and I can used to my works. Thank you.

创建者 Akshansh G

Oct 21, 2017

This course is really crisp, clear and all what is required to know in brief.

创建者 sueda a

Feb 2, 2024

the content of the training was very comprehensive and very fluent thank you

创建者 Varun C

May 20, 2020

Greate and very informative course. Thanks, for sharing this study material.

创建者 Mina

Oct 23, 2024

J'ai vraiment appris beaucoup de chose dans cette formation. Merci Coursera

创建者 Stavros S

Oct 4, 2016

Awesome Course. Theory, concepts and tools that can be applied in practice.

创建者 Ogunnaike

Aug 18, 2021

it was so educative, i lernt more about integrated marketing communication

创建者 Debasmita S

Feb 7, 2019

It was very well presented, illustratious with proper examples and content

创建者 Dee M

Sep 14, 2016

Really, really enjoyed this course - very insightful and thought provoking

创建者 ZAIRA G

Sep 29, 2020

Amazing. It has been very short and useful course. Thank you for everyone

创建者 Shweta C

Jun 26, 2017

Very informative course...I recommend this course to every Brand Manager.

创建者 Vishan R A

Oct 29, 2020

An excellent course for who want to be a success in this digital world .

创建者 Saheena D

Sep 22, 2020

this was a great informative course with detailed resources and readings

创建者 Sarah N

Jun 7, 2020

Absolutely exciting. I enjoyed every bit of it and I learnt a whole lot!