返回到 International Marketing and Management
学生对 University of Colorado Boulder 提供的 International Marketing and Management 的评价和反馈
117 个评分
课程概述
In this course, learners develop a solid understanding of how national cultures shape international human resource management, international marketing, and international business generally. The course provides an overview of international culture, human resource management (HRM), and marketing. This may seem like a peculiar grouping of topics, but successful international HR management and marketing are highly dependent on national culture. Without understanding a people’s culture, managing and selling to those people is fraught. In the first module, the many determinants of national culture are explored as well as the dimensions or characteristics of a nation’s culture. In the next module, we review the various organizational structures appropriate for international business before turning to the HR challenges of managing a diverse population of international employees. In the final two modules, we explore the many challenges of international marketing across nations and across cultures.
热门审阅
MR
May 6, 2023
I enjoyed the questions and answers session of the training. It was such an interactive session. 
PM
Apr 7, 2023
This course are very helpful for every one and gain a some knowledge , communication skills ,cultural activities behavior like etc. and also this course is very good for learn new things .
筛选依据：
26 - International Marketing and Management 的 28 个评论（共 28 个）
创建者 André G d A
•Nov 3, 2023
Could be better with more information and statistics
创建者 Harun W
•Mar 16, 2025
bagus
创建者 Kristin F
•Nov 9, 2021
I was very disappointed in this course. The material was nothing I could not have learned in a well-written article. I don't need slides read to me and there are at least two places where the instructor messes up his terminology. I expected better.