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Introduction to Market Research

本课程是多个项目的一部分。

位教师：Raksha Mahabeer

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该课程共有5个模块

Embark on a journey through the realm of market research, where data uncovers stories and trends reveal opportunities. This short course is designed for professionals who aspire to master the craft of market research, enabling them to make informed business decisions. Whether you're a marketing professional, business owner, product manager, student, data analyst, sales specialist, or someone in the realm of advertising and PR, this course will equip you with a foundational understanding of market research methodologies and their practical applications. Dive into the art of identifying market trends and measuring customer preferences, all while honing your analytical skills. With a prerequisite of basic communication, computer skills, and an analytical mindset, this course is perfect for busy individuals seeking to enhance their market insight swiftly and efficiently. Get ready to transform data into strategy and elevate your business acumen in this course.

单元详情

This course is designed to provide you with an enhanced understanding of the fundamentals of market research, equipping you with the knowledge to identify the most suitable methodologies for your objectives. You will learn to successfully measure customer preferences using the data collected, ensuring you can derive actionable insights to inform strategic decisions. Through this course, you will develop the skills necessary to excel in the dynamic field of market research.

涵盖的内容

1个视频1篇阅读材料

In this lesson, you will gain a comprehensive understanding of market research, exploring its significance in the business context and examining its primary objectives in depth. Additionally, you will learn about market trends and the methodologies for measuring them effectively.

涵盖的内容

2个视频1篇阅读材料1个作业

In this lesson, you will explore the three primary types of market research, understand their distinctions, and determine the appropriate approach to employ for achieving specific objectives.

涵盖的内容

5个视频1篇阅读材料2个作业

5个视频总计32分钟

Unraveling Research Mysteries: Exploring the Core Types—Exploratory, Descriptive, and Causal6分钟
Introduction to the Three Types of Market Research & Type 1: Exploratory Research6分钟
Market Research Type 2: Descriptive Research6分钟
Market Research Type 3: Causal Research6分钟
Primary Research versus Secondary Research8分钟

1篇阅读材料总计5分钟

Seven Types of Market Research and How to Improve Them5分钟

2个作业总计48分钟

Practice Quiz18分钟
Research Methodology30分钟

In this lesson, you will examine various data collection methods for market research. These insights will be instrumental in guiding your market research project.

涵盖的内容

2个视频1篇阅读材料2个作业

In this lesson, you will explore the methodologies and tools essential for effectively collecting, analyzing, and interpreting customer preference data. You will gain a comprehensive understanding of diverse techniques, ranging from surveys and focus groups to advanced analytics and machine learning algorithms, enabling you to extract actionable insights from customer feedback.

涵盖的内容

3个视频1篇阅读材料3个作业

3个视频总计20分钟

Market Trends9分钟
Measuring Customer Preference6分钟
What is Market Share and How Do You Calculate It?5分钟

1篇阅读材料总计10分钟

How to Conduct a Market Trend Analysis (and Stay Three Steps Ahead of the Competition)10分钟

3个作业总计66分钟

Strategic Market Analysis & Business Recommendations30分钟
Practice Quiz12分钟
Graded Quiz24分钟

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位教师

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(14个评价)

Raksha Mahabeer

Coursera

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5 stars
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4 stars
31.91%
3 stars
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2 stars
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已于 Sep 28, 2024审阅

helpful for fresh graduate who wants to pave the way to market research

已于 Feb 12, 2025审阅

good overview, introduction to the topic, but repetitive

已于 Nov 27, 2024审阅

I was preparing for a research which didn't directly relate to any product or service, but the lessons I learnt here helped me contribute to my team's success in the research

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