This keyword research and SEO course equips you with the skills to research keywords, analyze competitors, and optimize website performance using SEMrush’s most essential tools. Begin with keyword research fundamentals, including search demand analysis, ranking gap identification, and competitor comparison using the Keyword Magic Tool and Keyword Gap feature.
Keyword Research and SEO Training
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您将学到什么
Use SEMrush Keyword Magic and Keyword Gap to find high-value keywords and competitor gaps
Track rankings and visibility with Position Tracking
Improve technical SEO using Site Health checks and Site Audits
Analyze backlinks to strengthen domain authority and overall SEO performance
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
该课程共有2个模块
Master keyword research using SEMrush’s most powerful tools. This module covers keyword research essentials, the Keyword Magic Tool for discovering high-value terms, and the Keyword Gap feature to analyze competitor opportunities. Learn how to find search demand, uncover ranking gaps, and build a strong SEO foundation using industry-standard tools.
涵盖的内容
3个视频1篇阅读材料3个作业
Learn how to track and optimize website performance with SEMrush’s key analytics tools. This module covers performance monitoring, the Position Tracking feature, Site Health checks, Backlink Analytics, and Site Audit insights. Build the skills to improve rankings, fix critical issues, and strengthen your backlink profile for better SEO results.
涵盖的内容
3个视频3个作业
位教师
提供方
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常见问题
You’ll learn keyword research, competitor analysis, SEO foundation building, website performance tracking, technical SEO fixes, backlink evaluation, and SEMrush tool usage including Keyword Magic, Keyword Gap, Position Tracking, Site Health, and Site Audits.
Yes. You’ll use SEMrush’s Keyword Gap and ranking comparison features to identify competitor strengths, weaknesses, content gaps, and new keyword opportunities.
Absolutely. You’ll work directly inside SEMrush using Keyword Magic Tool, Keyword Gap, Position Tracking, Backlink Analytics, Site Health, and Site Audit dashboards.
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¹ 本课程的部分作业采用 AI 评分。对于这些作业，将根据 Coursera 隐私声明使用您的数据。