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Launch Viral Challenges

本课程是 Campaign Execution, SEO & Social Media at Scale 专项课程的一部分

位教师：LearningMate

包含在中

了解更多

2个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

2 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

2 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Design, launch, and analyze a viral social media challenge, using data to measure success and recommend next steps.

您将获得的技能

您将学习的工具

TikTok

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Campaign Execution, SEO & Social Media at Scale 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有2个模块

Launch Viral Challenges is an intermediate course for marketers and content creators ready to move beyond day-to-day posts and orchestrate high-impact, user-driven campaigns. If you've ever wondered how brands like e.l.f. and Chipotle create viral trends that dominate platforms like TikTok, this course demystifies the process, providing a strategic playbook for launching and measuring your own challenge.

Designed for professionals familiar with social media marketing, this course requires no coding or advanced analytics expertise. You will learn to architect a viral challenge from the ground up—defining a compelling concept, writing clear rules, and structuring influencer partnerships. More importantly, you'll learn what to do after the launch. We'll explore how to track crucial metrics like User-Generated Content (UGC) volume, analyze audience sentiment, and compile a data-driven performance report. You'll leave this course with the ability to not only create a viral moment but also to prove its value and use the insights to inform future marketing strategy.

单元详情

This first module focuses on the strategic foundation of a successful viral campaign. You will learn how to design a compelling challenge by deconstructing the elements that made famous campaigns like the e.l.f. #eyeslipsface challenge successful. You will move from idea to execution by learning how to define rules, select influencer partners, and create a comprehensive launch brief.

涵盖的内容

2个视频1篇阅读材料2个作业

With the challenge launched, this module teaches you how to measure its impact. You will learn to track the essential metrics that signal success, such as UGC volume and audience sentiment. The module culminates in teaching you how to compile a professional, data-driven performance report to justify ROI and recommend intelligent next steps.