Leading with a Digital Strategy

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Leading with a Digital Strategy

本课程是 Advanced Digital Transformation 专项课程的一部分

位教师：Pankaj Setia

23,149 人已注册

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5个模块

深入了解一个主题并学习基础知识。

169 条评论

初级等级

推荐体验

灵活的计划

3 周在 10 小时一周

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94%

大多数学生喜欢此课程

5个模块

深入了解一个主题并学习基础知识。

169 条评论

初级等级

推荐体验

灵活的计划

3 周在 10 小时一周

自行安排学习进度

94%

大多数学生喜欢此课程

您将学到什么

Digital Transformation Fundamentals: Learn the core concepts driving successful digital transformations across modern organizations
Purpose-Driven Change: Discover how a clear instrumental purpose catalyzes successful digital initiatives
Strategic Application: Learn to use advanced digital technologies strategically for innovation and competitive advantage
Advanced Business Strategy: How to systematically harness the power of advanced technologies such as Artificial Intelligence?

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作业

13 任务¹

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授课语言：英语（English）

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Advanced Digital Transformation 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

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该课程共有5个模块

To lead and strategize for the future now requires understanding digital technologies. Digital technologies are shaping businesses, operations, and families, changing how we organize. However, the paradox is that many people are struggling to lead in the changing times. How do organizations wade through the challenges and harness the opportunities presented by the ongoing digital age? The advent of advanced technologies such as artificial intelligence may make these challenges and opportunities even larger. This course developed by Professor Pankaj Setia at the Indian Institute of Management (IIMA) delves into the fundamental principles required to create digital strategies. The course is apt for students, professionals, and other enthusiasts intending to learn about creating digital strategies. When applied properly, digital strategy may revolutionize firm performance across industries like education, healthcare, commerce, and operations.

In this module, you will learn about a transformative paradox. The lectures of the week discuss the potential of digital transformation, outlining how it is leading to the transformation of individual lives and societies. Students may gain insights into the fundamentals describing how digital technologies are transforming education, healthcare, commerce, and operations. Finally, the week’s lectures indicate that while digital transformation has ushered in an era of prosperity, it has raised many challenges as well.

涵盖的内容

9个视频7篇阅读材料3个作业

9个视频总计51分钟

Course Introduction3分钟
Meet Your Instructor 1分钟
Week's Introduction2分钟
Digital Transformation: An Introduction7分钟
The Context of Digital Transformation8分钟
Mastering Digital Transformation8分钟
Challenges Underlying Digital Transformation8分钟
The Transformative Paradox7分钟
The Organizational Approach6分钟

7篇阅读材料总计70分钟

Course Overview10分钟
Essential Reading: Digitization, Digitalization, And Digital Transformation- Confuse Them At Your Peril10分钟
Recommended Reading: The Digitization of Just About Everything10分钟
Essential Reading: Google's Eric Schmidt: We need Critical Thinking now more than Ever10分钟
Essential Reading: Leveraging AI in Business: 3 Real-World Examples10分钟
Recommended Reading: How Technology Is Destroying Jobs?10分钟
Essential Reading: How To Digitize India?10分钟

3个作业总计70分钟

Basic Concepts of Digital Transformation15分钟
The Need to Master Digital Transformation15分钟
Week 1 (Graded)40分钟

In this module, you will learn about the ways (lenses) to conceptualize digital transformation in any organization as well as the key concepts associated with these ways (lenses) of digital transformation. Additionally, you will also become familiar with the notion of hypotheses and how these may be used to master digital transformation. You will be introduced to the broader drive that makes digital transformations succeed–Purpose. Further, you will learn about three types of purpose–instrumental, operational, and existential–that help answer crucial questions regarding digital transformation. These three types of purposes form the topic for this and the other two courses in this digital transformation series.

涵盖的内容

9个视频5篇阅读材料3个作业

9个视频总计51分钟

Week's Introduction2分钟
Mastering Digital Transformation: A Scientific Approach6分钟
The Scientific Approach: Lenses 6分钟
Lenses for Digital Transformation9分钟
The Scientific Approach: Concepts4分钟
Concepts Underlying Digital Transformation 6分钟
Relationship between Concepts: Hypotheses 4分钟
The Scientific Approach: Hypotheses8分钟
Purpose of Digital Transformation: Instrumental, Operational, and Existential7分钟

5篇阅读材料总计50分钟

Essential Reading: Why Silicon Valley is so excited about awkward drawings done by artificial intelligence?10分钟
Recommended Reading: Capturing the complexity in advanced technology use: Adaptive structuration theory10分钟
Essential Reading: A Harvard Business School Professor on how Companies like Google and Amazon use Experimentation to Innovate, Grow, and Improve10分钟
Recommended Reading: Facebook Experiment Used Silicon Valley Trickery10分钟
Recommended Reading: The Sciences of the Artificial by Herbert A. Simon10分钟

3个作业总计70分钟

The Scientific Approach15分钟
Digital Transformation, Scientific Approach, and Purpose15分钟
Week 2 (Graded)40分钟

In this module, you will learn about models of organizational performance. After comparing the economics and strategic models of organizational performance, the module will underline a capabilities-based approach to mastering the instrumental purpose of digital transformation. You will learn how to think about this instrumental purpose of digital transformation. The lectures will discuss the views on digital capabilities and how these are transforming organizations.

涵盖的内容

8个视频6篇阅读材料3个作业1个讨论话题

8个视频总计48分钟

Week's Introduction2分钟
Digital Transformation: The Instrumental Purpose7分钟
Organizational Performance and Technology7分钟
Positioning-based and Efficiency (or Resource)-based Theories 8分钟
The Capabilities Model of Organization8分钟
Digital Transformation as Capability-building6分钟
Exemplar: Capabilities of Digital India4分钟
Digital India Capabilities (Digital Public Infrastructure) Pt2: Discussion 6分钟

6篇阅读材料总计60分钟

Essential Reading: Dr. Pankaj Setia on the Challenges that will Re-Define CIOs’ Careers10分钟
Recommended Reading: IT Doesn’t Matter10分钟
Recommended Reading: Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7), 509–53310分钟
Recommended Reading: A Global Study on Digital Capabilities10分钟
Essential Reading: Payments10分钟
Recommended Reading: Stacking Up Financial Inclusion Gains in India10分钟

3个作业总计70分钟

Organizational Transformation15分钟
Instrumental Purpose: The Capabilities Perspective15分钟
Week 3 (Graded)40分钟

1个讨论话题总计15分钟

Digital Capabilities and their Impact 15分钟

In this module, you will learn how leveraging digital technologies has impacted the overall performance of organizations. For instance, you will understand how the different capabilities enhance an organization’s performance. The week will also explain the capability performance hypotheses that managers should think about when creating the instrumental purpose for digital transformation. The lectures will discuss various related notions, such as the hierarchy of capabilities and the role of context. These represent the key aspects of the capability performance hypotheses. The lectures will also formalize the notions of the Digital Capability Conversion Factor and Organizational Capability Performance Factor. These will help an individual learn about the key elements necessary for successful digital transformation in any organization.

涵盖的内容

7个视频10篇阅读材料4个作业

7个视频总计43分钟

Week's Introduction2分钟
The Capability Performance Hypotheses6分钟
High-Performance Digital Capabilities7分钟
Hierarchy of Capabilities 8分钟
Digital Capability Conversion Factor8分钟
Capability Performance Hypotheses: The Role of Context 7分钟
Organizational Capability Performance Factor6分钟

10篇阅读材料总计100分钟

Essential Reading: 10 Must-Have CRM Features Small Businesses Should Use10分钟
Recommended Reading: What is Industry 4.0? Here's A Super Easy Explanation For Anyone10分钟
Essential Reading: Pankaj Setia. Leveraging Digital Technologies: How Information Quality leads to Localized Capabilities and Customer Service Performance10分钟
Essential Reading: Enabling Productivity and Scale through Improved Enterprise Knowledge Management10分钟
Recommended Reading: Digital Revolution in the Indian Banking Sector10分钟
Recommended Reading: Digital transformations: The five talent factors that matter most10分钟
Essential Reading: Big Data-Tesco Probes the Frontiers of Privacy10分钟
Essential Reading: Microsoft Reorganizes to Fuel Cloud and A.I. Businesses10分钟
Essential Reading: 7 IT Restructuring Mistakes to avoid10分钟
Essential Reading: GE’s Digital Transformation Journey10分钟

4个作业总计61分钟

Instrumental Purpose6分钟
Capability Hierarchy9分钟
Context and Organizational Capabilities 6分钟
Week 4 (Graded)40分钟

This Peer-Review Assignment aims to help you reflect upon the core concepts covered in the Advanced Advanced Digital Transformation (Part 1) course

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位教师

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Pankaj Setia

IIMA - IIM Ahmedabad

3 门课程78,056 名学生

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IIMA - IIM Ahmedabad

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学生评论

5 stars
79.88%
4 stars
13.01%
3 stars
5.32%
2 stars
0.59%
1 star
1.18%

显示 3/169 个

已于 Aug 5, 2025审阅

Very informative course and pace was good to learn

已于 Jan 16, 2024审阅

I am very excited about thet new learn technolgy and related concepts.

已于 Nov 21, 2024审阅

digital transformation is nice knowledgeable course

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