中Develop your ability to design and implement strategies that will help your company prosper in the digital age. In this course, developed by the Darden School of Business at the University of Virginia, Professor Mike Lenox will help you understand the critical function of strategic thinking in the digital age, the role of data and analytics in creating value, the challenge of establishing a dominant platform, the impact of digital technologies on competition, and the importance of appropriating value from innovation.
Digital Business Strategy
您将学到什么
How to assess an organization's digital transformation readiness by analyzing trends, evaluating competitors, and examining unique capabilities.
How to identify an organization’s position in the competitive lifecycle and anticipate future industry trends to inform strategic decisions.
How to envision an organization’s desired digital position while ensuring alignment with market trends and organizational strengths.
How to generate value-creating offerings, develop the necessary capabilities to execute their digital strategy, and secure sustained value.
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
4 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
该课程共有4个模块
We live in a fast-moving world where the start-of-the-art technology of today could be obsolete by next year and the pressure for organizations to digitally transform impacts virtually every industry and company. This week, we’ll explore the critical role of strategic thinking and the challenges and opportunities today’s organizations face with the rise of the digital age.
涵盖的内容
7个视频2篇阅读材料1个作业1个讨论话题
Platforms have been transformational in the digital age as they enable value-creating interactions between external producers and consumers. This week, we’ll explore the challenges presented by the rise of platforms, the ubiquity of network externalities, and the frequent presence of winner-take-all markets.
涵盖的内容
8个视频1篇阅读材料1个作业
Competing in the digital age can often seem like a battle to be the last platform standing. However, the impact of digital technology is often subtler and more far-reaching. This week, we’ll explore new ways of creating and capturing value in a world where digital technologies are helping deconstruct value chains and creating new opportunities for organizations to compete.
涵盖的内容
7个视频1篇阅读材料1个作业
The digital age has spawned a dynamic, hypercompetitive environment that places a primacy on innovation. However, successful organizations must be able to nimbly adjust to an every-changing competitive environment. This week, we’ll explore the importance of appropriating value from innovation by leveraging your organizations unique complementary capabilities and resources.
涵盖的内容
7个视频1篇阅读材料1个作业
位教师
授课教师评分
4.9 (35个评价)
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人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
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自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'
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''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'
学生评论
4.8
117 条评论
- 5 stars
87.17%
- 4 stars
11.11%
- 3 stars
0.85%
- 2 stars
0%
- 1 star
0.85%
显示 3/117 个
EF
5
已于 Jun 18, 2025审阅
It provides great example, framework and outline of the topics. I gain a lot in this course.
MA
4
已于 Oct 20, 2024审阅
IT'S A VERY HELPFULL COURSE FOR MY CAREER THANK YOU
GA
5
已于 Feb 26, 2025审阅
Very important to acheive concept of the digital transformation strategy
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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