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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1226 - Management of Fashion and Luxury Companies 的 1250 个评论(共 1,468 个)

创建者 Rossana

Aug 20, 2021

It is a course adapted for all audiences and helps you improve your knowledge and learn new concepts!

ongratulations to the whole team and I hope to be learning with another of your courses soon!

创建者 Noor A

Jun 17, 2020

it has broadened my understanding of fashion and retail industry. It also provoked me to do a lot of online researches by giving me a lot of ways to find answers about fashion, style, and luxury.

创建者 Murat E

May 26, 2020

As a senior professional in Luxury sector, the course helped me to get refreshed during quarantine days.It was amazin experience with great discussion classes and best practice sharings.Thanks to

创建者 Marguerite A

Nov 24, 2016

I think it was a very good course. Perhaps the speakers were talking a bit fast (and with the Italian accent it was a bit hard to understand). But except this very minor thing, I recommend it !!

创建者 DOMINIQUE N

Sep 12, 2022

Much of the info is now vastly outdated, but all in all, learned many new things and the breakdown of fashion and luxury businesses, communication, brand identity and different market segments.

创建者 Kely M

Jun 9, 2020

I learned too much in this course ...

unfortunately it did not seem pleasant to pay for the certificate and having to download it when I thought it would be sent to my house ...

anyway THANK YOU

创建者 Sophie G

Jun 18, 2019

Fantastic class with 2 great lecturers and high standard invitees. The tests are not focussing on skills but on detecting the traps. They are useless and do not state the level of the student.

创建者 Bianca R B

Jul 16, 2020

The course is supposed to be for beginners and pros as well but the final test seems quite hard to pass if you're a beginner due to the wide range of information included in those 2 reports

创建者 Aracelis V S

Jun 8, 2020

Informative but not particularly attention grabbing. Sometimes hard to go through, still very organized and provided a lot resources and extra information. Very grateful for this opportunity.

创建者 bettina p f b

Jul 15, 2021

The course was excellent, I only had problems in the final test where in one test the question where I had the correct answer, in another with the same question the same answer was incorrect

创建者 XiuWen B

Jun 10, 2016

very clear for this industry. Sometimes the accent of the teacher makes me confused for the words. But after several class, i am familiar with it and know what the teacher talking about are.

创建者 Wouter v R

Jan 7, 2018

Fun and interesting course with a lot of in-depth information on the inner workings of the fashion industry and on how to start understanding building your own brand to a success. Thanks!

创建者 Sultan M

Aug 7, 2021

I enjoyed the whole course contents but it requires to add few more necessary contents such as fashion and luxury outsourcing strategies, Quality maintenance and Pricing strategies.

创建者 Maipelo O R M

Aug 18, 2024

You really get to understand what goes behind the management of fashion companies as a Marketing professional. It is highly recommended if you are interested in luxury and fashion.

创建者 Dirk A

Nov 19, 2017

This course was for me an introduction to a mystique but fascination niche. I have a high-level view now of how this business works, which was the goal when I started this course.

创建者 Yu T

Jul 26, 2024

Overall, I learned a lot about the fashion business and management. It would be better if the explanations were given with examples in pictures or videos for better understanding.

创建者 Jene V

Nov 10, 2020

It would be super great is the course is up-to-date. Apart from this, everything was perfect. The content is interesting and the professors' teaching were easily understood.

创建者 Ebru C

Apr 12, 2019

It was great to get an overview and with the additional material provided, I was able to connect myself to apparently important media that is giving you updated information.

创建者 Steven M

Nov 29, 2015

this course was amazing, i learn more about the retail process, how different brands manage own merchandise and line process, very recommend for learn retail management.

创建者 Sahaj J

May 21, 2021

For those who want to know how the fashion world works this is one of the best course, to begin with. Questions were tricky but overall a nice course for beginners.

创建者 Giovanni P

Feb 22, 2018

First time I attend an online course; I learnt many interesting concept, and the interviews are interesting as well; ought to be updated with actual figures (2018)

创建者 Raquel D

Mar 11, 2021

Very interesting content with real life examples of luxury fashion companies! Also the materials provided are very detailed and helpful to go through the quizzes.

创建者 BRENDA A C R

May 23, 2020

Un curso muy completo para ser tan corto. Debería de estar actualizado, sobre todo en la parte digital, además de poner atención en la ortografía de las Lecturas.

创建者 alicia d c m

Nov 9, 2021

The course is interested and you learn a lot about the business models of the industry and the diference between fashion and luxury management. I recommend it.