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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据:

1326 - Management of Fashion and Luxury Companies 的 1350 个评论(共 1,468 个)

创建者 Patricia N

Oct 6, 2023

Es muy completo y didáctico pero necesita actualizarse en muchos aspectos.

创建者 ANTU D

Oct 28, 2022

it was a great course in my life . I have learnt a lot from this course .

创建者 SANCHANA.S

Dec 14, 2021

The course was quite interesting and enabled the students to learn a lot.

创建者 Sophie G

Aug 21, 2021

Leçons très compréhensible même pour un débutant, très agréable à étudier

创建者 Carlotta C

Aug 11, 2025

Very good to have an understanding of fashion and how the industry works

创建者 camilla p

May 20, 2023

Really good contents, just a bit outdated. It is a very complete course.

创建者 Hoang K B

Sep 3, 2015

Thanks for giving me knowledge about Fashion. This is very helpful. :)

创建者 Valeria T

Sep 12, 2025

A lot of usefull imformation, but only the top of it, not a very deep

创建者 [email protected]

May 23, 2020

Really enjoyed the course. It contains good and professional content.

创建者 Silvina

Apr 11, 2021

Great course if you already have an insight in the Fashion industry.

创建者 Jayati M

Apr 29, 2020

Informative course with great use of real life examples and reports!

创建者 Paola G L

Aug 24, 2020

Great course for a first approach to fashion and luxury management.

创建者 Santiago C

Jan 2, 2016

Excellent course, but the english of the professors can improve...

创建者 Siham E

Feb 21, 2018

A great quick intro into the fabulous world of luxury fashion!

创建者 Laurent W

Jul 28, 2023

Good overview on fashion and luxury industries and strategies

创建者 Davide G C

Feb 17, 2016

Excellent contents, but relator's english is pretty bad. :-)

创建者 Mohana S

Jul 15, 2021

succesfull of coures . Thank you fare the oppertiunity...

创建者 Yamini S

Aug 25, 2015

Would have liked some more examples for the explanation.

创建者 Motet D L P

Aug 5, 2020

great course. well explained and nice interviews around

创建者 Mohammed K

Apr 10, 2020

Was great knowledge that have been beautifully amazing

创建者 Riccardo G

Jul 13, 2017

Very informative.

English language not always the best.

创建者 Menelaos T

Jan 27, 2025

the quality and visuals some time needed improvement.

创建者 Wei F

Jul 5, 2020

nice to know some fashion knowledge at a basic level!

创建者 Mawar A

Jun 7, 2023

Great experience, I love the lecturer explanation!

创建者 JOCELLINE K P

Sep 8, 2022

Overall great course. But it's a little outdated