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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据：

1376 - Management of Fashion and Luxury Companies 的 1400 个评论（共 1,468 个）

创建者 Fiona S

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Sep 5, 2021

may be actualized (in 2021)

创建者 Alice A

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Jul 29, 2020

Interesting and inspiring

创建者 Yilin Y

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Jun 28, 2020

This course is amazing.

创建者 Giulia

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Nov 10, 2020

english was really bad

创建者 Meline I N

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Nov 11, 2022

Very well organised

创建者 Chiara B

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Apr 19, 2022

Really interesting!

创建者 Poonam J

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Jul 28, 2017

easy to understand!

创建者 Deleted A

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Aug 17, 2016

Excellent content!

创建者 曾晶

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Dec 24, 2015

很完整的论述，对于建立基本框架有用

创建者 Freyana K

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Oct 16, 2022

a great course!

创建者 Laura P

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Jun 21, 2017

Very interesting

创建者 Zaid N

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Aug 17, 2015

Amazing course!

创建者 Chih-Han H (

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Jul 12, 2020

YES I MADE IT1

创建者 Paula D

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Apr 22, 2020

Muy buen curso

创建者 Belen S

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Dec 6, 2019

Aprendí mucho!

创建者 M J

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Feb 3, 2022

Knowledgeable

创建者 Angel D M G

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May 18, 2021

It is great!

创建者 ANTONIO

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Mar 15, 2016

interesting

创建者 Josue M M R

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Oct 1, 2021

Buen curso

创建者 Inna P

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Nov 17, 2016

Helpful!

创建者 Aparajita B

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Mar 30, 2017

great!

创建者 sonia

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Jul 25, 2025

Great

创建者 SANAA F M P

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Apr 30, 2025

good

创建者 zyna s

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Oct 9, 2016

good

创建者 Pool J

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Jan 10, 2016

****