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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

AS

Oct 12, 2019

As a fundamental course in market research and consumer behavior, the course covers major areas that come under research and consumer behavior. I find the flow of the course interesting.

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

筛选依据：

576 - Market Research and Consumer Behavior 的 600 个评论（共 1,049 个）

创建者 Andres R

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Jul 13, 2018

Great

创建者 TORNIKE T

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Mar 17, 2018

super

创建者 Dechen Z

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Oct 5, 2025

nice

创建者 Budoor A T

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Nov 19, 2024

Good

创建者 Hadia A R

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Jan 11, 2024

best

创建者 Quốc V

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May 22, 2023

Very

创建者 SAYAN C

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Mar 1, 2023

good

创建者 ahmed m a a k

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Jan 5, 2022

nice

创建者 SWADHIN K N

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Jun 23, 2021

good

创建者 SANJAY R S

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Dec 11, 2020

Good

创建者 Sudhagar. R

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Dec 11, 2020

Good

创建者 HEMAVARNI

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Nov 28, 2020

Good

创建者 MATHEW A A

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Nov 27, 2020

Good

创建者 VV G

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Nov 26, 2020

Good

创建者 Christopher J

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Sep 29, 2020

good

创建者 Yash A

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Sep 28, 2020

good

创建者 Roopa s

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Sep 28, 2020

Good

创建者 Mohd R b M A

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Sep 13, 2020

Good

创建者 RAMANOV B A

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Aug 27, 2020

good

创建者 Mohd A

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Aug 24, 2020

good

创建者 AKULA K R

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Aug 5, 2020

Good

创建者 ANAND

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Jul 29, 2020

nice

创建者 sowmya t

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Jul 25, 2020

Good

创建者 Divya R

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Jul 18, 2020

good

创建者 Rajan R G

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Jul 18, 2020

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