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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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4,843 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

PK

Nov 25, 2020

The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.

筛选依据：

226 - Market Research and Consumer Behavior 的 250 个评论（共 1,047 个）

创建者 Ali R

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Oct 3, 2017

Course was beautifully constructed and delivered even better.

创建者 MARLYN N P

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Nov 16, 2016

I'm so great i take this so interesting. Thank you very much.

创建者 Farjana A A

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Apr 5, 2024

This class is amazing but please help me for financial aid .

创建者 Gerardo O T

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Nov 30, 2020

gracias por este curso son muy buenos he aprendido demasiado

创建者 Victor H G

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Jul 11, 2020

Perfect for those looking for info and practice on marketing

创建者 KAUSTAV K

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May 17, 2020

Shameek sir explained it in short and precise way, Loved it.

创建者 Shubham S Y

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Jun 1, 2020

good course to learning to basic skill in general knowledge

创建者 Kartikey D

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Oct 23, 2016

Amazing But we really want some explanations in 3rd chapter

创建者 Ashwin N

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Jun 28, 2021

Loved the course and it was very enjoyable and interesting

创建者 Ashraf A

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Dec 30, 2020

Excellent Course to learn about basics of Market Research.

创建者 Divyansh G

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Apr 27, 2020

excellent experience and useful learning

thank you Coursera

创建者 Daniel H

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Feb 29, 2020

Good refresher for both marketing strategy and statistics.

创建者 �SHASHI S

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Jun 25, 2020

Very good experience and learned many things

I am thankful

创建者 krishnaraj

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Jun 24, 2020

it is well designed course and highly informative. thanks

创建者 Edwin A E G

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Mar 18, 2020

I like me this course, because i can develop my habilites

创建者 Arijit S

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Aug 23, 2021

one of the best course for marketing & consumer behavior

创建者 Adelia R

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Nov 20, 2020

Is so detailed. love very much understand marking now !!

创建者 Harshit S

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Sep 10, 2020

Very Helpful Videos, Amazing Teacher & Challenging Tests

创建者 Fashionista

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Apr 29, 2018

Excellent teaching and in depth knowledge.Thanks a lot!!

创建者 Rajes S

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Mar 31, 2021

Handful course contents along with excellent lecturing.

创建者 Karthik V

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Sep 1, 2020

good course to learn and faculty teachings are so good!

创建者 SIVASANKARI.N P

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Aug 15, 2020

the teaching method was so good to understand clearly.

创建者 MD A S

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Jul 29, 2020

It is very useful and helps to understand many things .

创建者 Daniyal A S

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Jun 14, 2020

Excellent Course with great detail and extra knowledge!

创建者 Kiran K

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Mar 23, 2019

Good & detailed explanation of each and every concept.