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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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4,835 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

筛选依据：

276 - Market Research and Consumer Behavior 的 300 个评论（共 1,047 个）

创建者 Karishma J

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Apr 24, 2020

excellent course learnt a lot and clear my basics

创建者 KAIYUE W

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Oct 19, 2019

Ha aprendido muchas cosas nuevas. Muchas gracias!

创建者 Назрин М И

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Nov 15, 2020

That was an unbelievable contribution to my life

创建者 李雪娇

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Aug 12, 2020

这是我第一次是有coursera真的太棒了，这个教授讲的非常不错，汉化版做的也非常好，很有帮助！

创建者 Samah s h

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Apr 15, 2023

Excel Skills for Market Research Specialization

创建者 Valentina C

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Feb 5, 2021

Muy buena introducción al estudio del marketing

创建者 Hasin I S

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Apr 23, 2020

very important course for your marketing career

创建者 ibrahim a

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Jul 22, 2019

very excellent mooc and very excellent lecturer

创建者 GOKUL S

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Feb 11, 2021

Very effective course for a Marketing student.

创建者 Verny C G

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Sep 10, 2020

Great information, clear and objetives defined

创建者 Oh W C

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Jun 1, 2020

It is a great course I have ever study before.

创建者 Prudence o

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Apr 19, 2020

Nice course. Well explained and very educative

创建者 NISHA P

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Sep 15, 2020

It's very helpful for learn something special

创建者 R H

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Jul 15, 2020

VERY USEFUL TO GAIN KNOWLEDGE ABOUT MARKETING

创建者 Shruti

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May 29, 2020

i loved the inputs and contents of the course

创建者 SACHIN T

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May 3, 2020

It was nicely structured very well explained.

创建者 Ana P

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Sep 11, 2017

Thank you so much for instructing Ana Pelayo.

创建者 Rachael M

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Sep 3, 2018

For an introductory course, I learned a lot!

创建者 charles t

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Jan 14, 2018

the pace was really good. not too much work.

创建者 Priya S

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Sep 13, 2021

Got to learn more and more from such course

创建者 agustin a

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Jul 24, 2020

great basic course about marketing research

创建者 SAI R M

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Apr 8, 2020

the videos are embedded with cutting points

创建者 Kalaam F A

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Oct 30, 2019

Amazing course!! kudos to the content team!

创建者 Allen S A

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Jan 23, 2025

easy to understand and its preety engaging

创建者 Lauren T

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Jul 15, 2020

Great course!! Very informative! Thanks!!!