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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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4,843 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

筛选依据：

476 - Market Research and Consumer Behavior 的 500 个评论（共 1,047 个）

创建者 Mario K

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Jul 2, 2020

Amazing course

创建者 John A

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Apr 19, 2020

I learnt a lot

创建者 Nikhil K S

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Nov 30, 2018

Great learning

创建者 A A

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Jun 2, 2018

thanks for you

创建者 Oluwatosin O

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Feb 1, 2018

Lovely Course.

创建者 SOB T P

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Jan 2, 2018

Great course!!

创建者 Ege T

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Apr 11, 2024

Perfect thanx

创建者 ECS032_RAVI M

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Nov 24, 2022

really good !

创建者 Anupam R

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Jan 21, 2021

Good insights

创建者 Sarah G

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Oct 26, 2020

Very helpful!

创建者 mayowa d

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Sep 30, 2020

nice job done

创建者 Basel T

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Aug 17, 2020

great content

创建者 Ismayil. T

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May 12, 2020

Nice platform

创建者 Natacha H

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Oct 6, 2025

very helpful

创建者 Martins O

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Jun 1, 2023

Well taught!

创建者 CHIRAG

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Oct 26, 2020

INFORMATIVE.

创建者 Shreya s

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Jul 10, 2020

It was great

创建者 Varsha.R

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Jun 30, 2020

Good process

创建者 Yogesh G P

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Jun 23, 2020

Very Good...

创建者 Prasiddhi D

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May 28, 2020

It's Amazing

创建者 NANDINI S

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Apr 30, 2020

Very Helpful

创建者 Oduola O

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Sep 8, 2019

Great course

创建者 Mohamed A

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Jun 1, 2019

Geart course

创建者 Yousef A

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Apr 24, 2019

Great Course