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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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4,843 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

筛选依据：

501 - Market Research and Consumer Behavior 的 525 个评论（共 1,047 个）

创建者 Lasha T

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Mar 3, 2018

great course

创建者 Fransiscus X

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Oct 30, 2024

good cource

创建者 RAMITA C

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Jan 28, 2022

Good Course

创建者 Satyajit N

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Apr 23, 2021

Good Course

创建者 Raissa M

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Apr 11, 2021

MARAVILHOSO

创建者 MANJUSREE R P

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Dec 25, 2020

Very useful

创建者 Britto K S

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Nov 27, 2020

Good course

创建者 MUNGULA N R

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Nov 18, 2020

GOOD COURSE

创建者 MS. S S

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Sep 4, 2020

very useful

创建者 Aiswarya A

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Aug 28, 2020

good course

创建者 Regita

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Jul 26, 2020

good course

创建者 Haripriya J

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Jun 23, 2020

informative

创建者 K V S R

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May 20, 2020

yes use ful

创建者 Sheikh R S R

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Apr 30, 2020

Amazing one

创建者 LIN Y

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Feb 14, 2020

適合初學者，清楚明瞭。

创建者 Shadman A

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Sep 5, 2019

keep it up!

创建者 Joyleen

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Mar 26, 2019

很系统 有条理 概念化

创建者 diananda

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May 29, 2018

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创建者 Zhenyu W

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Sep 21, 2017

Very useful

创建者 Le N

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Sep 10, 2017

nice course

创建者 ROHAN T

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May 7, 2023

Wonderful.

创建者 Monika M

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Sep 15, 2021

so excited

创建者 Dr. A N

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May 5, 2020

Excellent!

创建者 0136 R I

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Apr 12, 2020

Awesome!!!

创建者 faris a

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Feb 6, 2019

good couse