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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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4,843 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

筛选依据：

776 - Market Research and Consumer Behavior 的 800 个评论（共 1,047 个）

创建者 Ankit S

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May 6, 2020

excellent for the beginners.

创建者 Sparsh R

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Apr 22, 2020

The instructor was very good

创建者 Amanda L

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Jan 25, 2020

The tutors doesn't help much

创建者 JGMM B

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Sep 5, 2018

Sometimes hard to understand

创建者 Arindam D C

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Feb 19, 2018

Good course for a beginner !

创建者 Doğuhan K

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Sep 10, 2020

a nice and fluent course

创建者 Sebastian A

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Jun 7, 2020

Sobresaliente en general

创建者 Jacqueline B

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Jun 26, 2017

Logical, but too simple

创建者 Fernando C L C

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Jul 19, 2025

bueno aconsejo tomarlo

创建者 Chengyu Y

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Jun 7, 2022

这个课程讲的通俗易懂，给了我这个小白很多想法

创建者 SRAJAN S

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Sep 28, 2020

More examples required

创建者 Abdul A

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May 7, 2020

it was of great help

创建者 Deepakshi S

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Aug 29, 2021

Best for beginners .

创建者 SINDHU. S

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Sep 28, 2020

Awesome teaching..!!

创建者 Singh Y

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May 25, 2020

Audio can be better

创建者 Guillermo M

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May 16, 2020

Me ha gustado mucho

创建者 Vanishri K

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Sep 23, 2020

Informative Course

创建者 SUBASRI.K

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Jun 29, 2020

Very useful course

创建者 B P R V

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Nov 24, 2022

ITS A GOOD COURSE

创建者 SAKTHIVEL S

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Sep 22, 2020

i think good work

创建者 ABHILASH E

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Jul 21, 2020

Improve knowledge

创建者 SREE K P

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Sep 26, 2020

It's very useful

创建者 Nivaas v (

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Aug 18, 2020

very imformative

创建者 CHAYAN S

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May 15, 2020

Very Good course

创建者 Chandrashekhar T

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Aug 21, 2021

Awesome Course