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返回到 Digital Marketing Analytics in Theory

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Theory 的评价和反馈

4.5
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4,819 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

SC

Sep 22, 2020

Base content is goodConsider merging this course with the next one i.e Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.Many of the readings and slides are common

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

601 - Digital Marketing Analytics in Theory 的 625 个评论（共 1,165 个）

创建者 Caro D L T

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Dec 21, 2018

I like it very much!

创建者 miranda c

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May 26, 2016

relevant information

创建者 Lakshmi N

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May 13, 2016

Good course, concise

创建者 Halide V

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Mar 2, 2021

amazing experience!

创建者 Daniel W

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Aug 18, 2020

I enjoyed the class

创建者 Sarthak D

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Jun 7, 2020

AWESOME COURSE!!!!!

创建者 adissa b

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Apr 29, 2020

cour compréhensible

创建者 Joffrey S

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Apr 21, 2019

Very professional!!

创建者 Sebastien P

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Dec 26, 2016

Nice introduction !

创建者 Igor P

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Nov 4, 2020

Great experience !

创建者 Uwamahoro M R

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Oct 14, 2017

Very useful course

创建者 Andre E

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Feb 19, 2017

Great information.

创建者 Rishi S

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Sep 10, 2016

Excellent Insights

创建者 Asif R

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Mar 21, 2016

It is very helpful

创建者 Robert G

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Mar 11, 2022

Very informative.

创建者 Cristhian D

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Sep 10, 2021

Excellent course!

创建者 Sebastian L M

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May 16, 2021

I like the course

创建者 NAMAN P

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Jul 13, 2020

thank you so much

创建者 Aakarsh j

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May 26, 2020

i love the course

创建者 Clare M

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May 12, 2020

Very good course.

创建者 CHRISTINA L H M

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Apr 21, 2020

very informative!

创建者 Pulkit S

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Apr 3, 2020

Wonderful course.

创建者 Mohamed A

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Jul 22, 2019

Iam very thankful

创建者 Roger E

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Jun 14, 2019

Excellent Course!

创建者 Sol D L

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Apr 8, 2019

Excellent course!