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学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈

4.7
17,050 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

SS

Apr 19, 2021

This is a good course for people from any industry. Especially learning about how even 3 or 4 years ago successful digital tools require constant innovation to keep up with new trends of end users.

NM

Jul 20, 2020

The course is wonderful. I learned so many things that I was unaware of. It is different from digital marketing courses on other platforms. I am sure it will help in improving my freelancing career.

筛选依据:

4626 - Marketing in a Digital World 的 4650 个评论(共 5,367 个)

创建者 Анатолий

Nov 22, 2016

Хочу сказать , что этот курс сильно повлиял на мои взгляды моего будущего, могу сказать , что если вас интересует интернет и маркетинг , то go for it

创建者 Lizzu D P

May 7, 2020

Really I've learnt many things from this course,it is suitable for many people and easily can understand to all.Good course with real time examples.

创建者 Carlos M B d S

Jan 13, 2020

The course is quite good, but I think should you update your references and a few lessons as well. Some of them are dated from 2015 or before that.

创建者 Daniel A

Jun 13, 2017

I did learn new concepts and ideas during the course, however some of the articles offered for study are quite old when it comes to internet years.

创建者 Vlad O

May 2, 2017

The course is fascinating. Abundance of examples and cases studies makes it stand out. Definitely lots of insights and fresh thoughts on a topic.

创建者 Sanket P

Oct 18, 2015

This is an excellent course which extends knowledge about the various marketing strategies that firm are adopting in this changing digital world.

创建者 Nicole D D A

Aug 15, 2020

The only issue is that other students grade your exams and some of them are just mean, and grade your with 0 even if you did everything perfect.

创建者 Dan S

Jan 12, 2020

Good course, high level. I found the references a bit dated at this point, but the concepts remain true. Likely need to update the content soon.

创建者 Pablo B

Jun 11, 2017

Great course...I'd highly recommend it.

And peer-reviewed assignments are easy and helpful, to see how others process and apply the information.

创建者 Alexandre d S C

Apr 21, 2021

Really interesting course for those who doesn't know nothing about marketing and are seeking to learn more about it applied to a digital world.

创建者 Paula M

Jul 11, 2016

Great introduction to Digital Marketing. I was able to obtain great insights on how the digital world impacts Marketing and consumer behavior.

创建者 Stanislav S

Nov 12, 2019

For beginners, an incredible discussion of the topic. Briefly and clearly!

One has only to update some tasks, as the information is outdated.

创建者 Aglaja G

Aug 12, 2016

Great course, very satisfied especially with the readings part and interviews with other people that are involved professional in this area!

创建者 Sergei S

Sep 3, 2015

Great course in general, with minor issues on exercises Starbucks and Redlaser which is hard to complete if you are not in US. Thanks a lot!

创建者 Frederick J

Oct 26, 2020

Great course. Gave me knowledge into important marketing concepts. Helps to think marketing and strategy. I didn't want a technical course.

创建者 Malladi R G K

Jul 24, 2020

the course is great. the certificate needing to verify the account which in turn needs payment is disappointment. hope they change the way.

创建者 Naveen R

Jun 12, 2020

It was a good learning experience in marketing with live examples and easy lectures which made the course interesting and fast to complete.

创建者 Rishabh K

Aug 17, 2018

It was good. Gave me an idea of how the 4Ps are getting affected with all the digital technologies that are coming in. Met my expectations.

创建者 Shristi N

Jun 1, 2020

It was an amazing experience. I got to learn so much about the emerging digital world and how marketing strategies have changed over time.

创建者 Bilal J

Jun 12, 2018

Very good course that takes you through the Digital world and gives a brief understanding of how Marketers can optimize this opportunity.

创建者 Rama B

Sep 7, 2020

Hi,

Warm greetings!

Please suggest how i can get my Marketing in Digital World Certificate as i can not process it.

Please advise.

Thank you

创建者 Sriram

Apr 26, 2020

I got some better knowledge by doing this course I think it would be use full in my future career.Thank you for giving this opportunity.

创建者 Kavinda W

Sep 17, 2018

Brilliant Course. There were a few things that were completely new to me. I wish some of the videos were of good enough quality, though.

创建者 Ali H

Apr 12, 2018

Good Course. Grading scheme needs to be improved. Peer grades aren't always fair and depend on the understanding of concept by the peer.

创建者 Nagraj N

Feb 17, 2021

The course was explained clearly along with appropriate applicative practical examples and Project reports submitted by domain experts.