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学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈

4.7
17,048 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 18, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

筛选依据:

4676 - Marketing in a Digital World 的 4700 个评论(共 5,367 个)

创建者 Andrew O

Jan 21, 2018

Great course. I found it useful and it used relevant examples in the case studies. I learned a lot about 3d printing to boot.

创建者 Eddie K

Aug 11, 2021

The course was very interesting, and I appreciate the way it is setup. Thank you to Mr Rindfleisch for putting it together.

创建者 Sushan B M

Mar 28, 2021

Thank You Coursera & the faculty members of University of Denmark for providing online courses & guidance for the students.

创建者 Victor N B

Mar 30, 2020

Very good course, brings effective examples on each topic studied and has engaging methods of interaction among colleagues.

创建者 Valentina S

Apr 19, 2017

Very interesting! Slightly disappointed by the peers review approach only, I would have preferred a more blended approach.

创建者 Nihit P

Dec 5, 2020

It is a really good foundational course for anyone who wants to understand Marketing and its evolution in the Digital era!

创建者 Hoang D

Jul 2, 2017

The course does a great job at introducing learner to the concept of digital marketing and many innovations in this field.

创建者 Anusha y

Jul 25, 2020

Very informative , easy to understand and the case studies are very interesting and helped understand the concepts better

创建者 Suchithra S

Sep 6, 2020

It's fun learning here. I expected it to be really difficult but then it's interesting just the way the teaching is done

创建者 Aditya C

Jul 9, 2020

the course is absolutely very amazing and interesting but its very lengthy it may be due to long peer graded assignment.

创建者 Wyssal A

Jun 16, 2020

Great course! I found in it useful insights in terms of marketing research anf the impact of digitalization on the 4Ps.

创建者 Joe S

Aug 21, 2015

Overall a very good course. Great academic perspectiv. Just need to update some exercises to compensate for web changes.

创建者 Jennifer P

Apr 26, 2021

Very interesting and well presented! The variety of examples and format were entertaining and really rich in knowledge!

创建者 Ulfat R

May 15, 2020

We learned a lot from this cours.Thanking to coursera and the university for giving studends such a good oppurtinity.

创建者 Hong G

Mar 31, 2017

The things learnt are interesting, but do not reach my expectation. I think it can invoke more thoughtful discussions.

创建者 Ruchika S

Aug 28, 2019

The overall information is helpful, nonetheless the course needs an update to have more current examples and details.

创建者 ansanay s

Sep 3, 2015

a very interesting course, with many examples and assigment that ask you to apply drectly what you learnt. Thanks !!!

创建者 Jessica R

Feb 11, 2018

Learned great information! Wish that the course was more up to date though, these videos were filmed back in 2013...

创建者 Anish S

Jun 10, 2020

The course was really interesting and a great learning experience through it's hands on exercises and case studies.

创建者 Suresh B

Oct 19, 2016

Overall the course was good, but some of the materials were not recent. i wish the most recent trends were included

创建者 Eleonora C

Sep 26, 2020

It's an interesting course, where I had the possibilty to discover new topics about marketing in a digital world.

创建者 Billur U

Aug 25, 2020

It was a fruitful course reinforced with case studies. Some references at the end of the videos should be updated.

创建者 Amal D

May 11, 2020

Good course and helped a lot to gain knowledge in digital world and various companies which uses these techniques.

创建者 Angela H

Sep 20, 2016

Great introductory course. There are bad audio and editing misses, but as a course itself was fun and interesting.

创建者 Jennisha A

Jul 17, 2020

Very insightful, I loved doing all the case study, they were really fun and made you want to do further research.