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学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈

4.7
17,048 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 18, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

筛选依据:

4726 - Marketing in a Digital World 的 4750 个评论(共 5,367 个)

创建者 UTTKARSH M

Aug 5, 2020

Good to have a basic understanding of the changing marketing strategy using digital platform and tools

创建者 Anas P

Jun 4, 2020

Marketing in digital World is a good course.l was learned lots of information about digital marketing.

创建者 Yash U

Jun 13, 2019

New and refreshing concepts regarding how Marketing is evolving due to digitalization and innovations.

创建者 Jon B

May 24, 2017

I really liked the professor's videos and projects a lot. The student aid was not that helpful though.

创建者 Bassam A l ب ا

Oct 2, 2017

great course i learned a lot of the concept of the digital world and how to engage with the public .

创建者 Jaime R

Nov 27, 2015

Lacks depth but gives a good overview of the different aspects of Digital transformation. worth doing

创建者 Shreyas D

Jun 23, 2020

The course was really helpful it was completely different from the rest of digital marketing courses

创建者 Ziaul K

Dec 20, 2016

Like this coerce but some more topic should be added in first week. this can be cover within 3 days.

创建者 Philip O B

Dec 18, 2020

THIS COURSE HAS REALLY ENHANCED MY KNOWLEDGE OF THE MARKETING MIX AS DEPLOYED IN THE DIGITAL WORLD

创建者 Deepak B

May 4, 2020

Nice videos and assignments this is my first time on Digital Marketing and is very helpful for me.

创建者 Olga

May 14, 2019

Some of the material was outdated, links didn't work. But otherwise, really enjoyed it. Thank you!

创建者 Manuela L

Apr 18, 2020

Excelent course, You learn a lot information about the NEW marketing , the NEW DIGITAL MARKETING.

创建者 sudeshna b

Jan 17, 2021

a comprehensive and insightful course . Provides relevant inputs and helps in creative thinking

创建者 Sara E

Nov 9, 2020

It was an amazing experience, i learned allot of things.

I'm sure that it won't be the last time.

创建者 Carles C

Feb 7, 2016

It has great content but assignments are promotions... Like, really, shamy promoted assignments.

创建者 Johanna K

Aug 23, 2020

I liked it in general but didn't like the instructor trying to sell me things. Felt very pushy.

创建者 SUKHVEER K

Aug 7, 2020

BEST CONCEPUTAL BASED PROGRAM OFFERED BY UNIVERSITY OF ILLONIS.GREAT MENTOR HAVE DEEP KNOWLEDGE

创建者 Mahir H

Jun 28, 2020

Mr. Aric's way of teaching is really awesome. Learned a lot of marketing stuff from his course!

创建者 Morouge m

Aug 3, 2018

I am so grateful for the financial aid and the information I earned from this course, Thank you

创建者 Pallvi S

Nov 1, 2020

Its a good course which is going to help you in enhancing your knowledge of digital marketing.

创建者 Chew L C

Aug 9, 2020

I have learnt some new concepts to supplement my readings in the traditional marketing course

创建者 r d

Mar 30, 2019

I like this course, but some approaches have transformed yet, and course needs new examples.

创建者 John R P

Nov 30, 2017

It was a good 101-level course that served as a good reminder of the principles of Marketing.

创建者 PADMAVATHI I

Jun 21, 2020

it was very interesting ,learned many information about the digital marketing . I Loved it..

创建者 S

Jun 14, 2020

It was quite impreesive and the content was very good. The host was attractive in his speech