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学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈

4.7
17,048 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 18, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

筛选依据:

4751 - Marketing in a Digital World 的 4775 个评论(共 5,367 个)

创建者 Yanis L

Apr 8, 2020

I discovered new concepts in digital marketing and learned the basics of digital marketing.

创建者 Nidal I

Dec 13, 2018

Great course! Absolutely loved it, and would surely recommend this to my friends and family!

创建者 Rahul M

Oct 1, 2016

Very helpful for people who want to learn the usefulness and concepts of digital marketing.

创建者 Ashutosh B

Apr 13, 2020

Amazing course and great learning resources. The case studies are really thought provoking

创建者 Andres

Sep 7, 2015

I´ve been enjoyed very much the course. I´ll do the others ones to have the specialization

创建者 Naveen k

Sep 22, 2020

Best coarse it really helped me a lot and I am happy to work with you in near future also

创建者 Shylene N

Jun 2, 2020

Eye opening makes you see digital marketing with fresh eyes plus the Professor is awesome

创建者 Vira D

Jan 25, 2016

This very interesting useful and inspiring course! I am enjoying it very much! Thank you!

创建者 Anika-Sara S

Aug 25, 2015

Well organized, great and helpful assignments, and a fantastic teacher: Aric Rindfleisch!

创建者 ABRAHAMSAMUEL J

Oct 11, 2020

This course was very useful to me and my passion for digital just exceeded a bit further

创建者 manasa b s

Jul 7, 2020

It's my first course on coursera ,explored many things and amazing learning experiences.

创建者 Azhar I

May 22, 2017

The course is great, however i would prefer more interaction with the teaching faculty.

创建者 Marcos d A

Nov 5, 2015

Very interesting curse. It would be nice if yu can add sme examples from outside the US.

创建者 Deleted A

Oct 13, 2021

It is a great course for beginners to get knowledge of some digital marketing concepts.

创建者 Ranjit K

Jul 29, 2020

Our Professor Aric Rindfleisch is amazing. Learning with Coursera is always incredible.

创建者 Roopakiran Y

Feb 1, 2019

Very good content and effective way of explaining. the exercises also were interesting.

创建者 Roua G

Dec 1, 2020

great course! very helpful and interesting in the marketing field

also great professor

创建者 Michael A M

Aug 26, 2020

Very engaging course. Could use more relevant and modern-day companies for case study.

创建者 shafiq m

Aug 6, 2019

A must do refresher course for marketing enthusiasts offered with several case studies

创建者 Patricia

Apr 4, 2016

A good teacher!! Is helpful! And he explain clear and consise, i recomend this course!

创建者 Amol D

May 29, 2023

Very nice material and content. The assignments were really nice and though provoking

创建者 BRYAN L

Oct 31, 2020

great course, teach me how to use digital tool properly and how to make it efficient.

创建者 Doan N T N

Apr 12, 2020

This course is of great help to me regarding the basics of digital marketing. Thanks.

创建者 刘楠

May 5, 2018

To a second language student, I hope the professor could be speak more clear English

创建者 Shahraz A

Aug 14, 2024

the lessons required to be up to date. Since they are talking about the old trends.