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学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈

4.7
17,048 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 18, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

筛选依据:

4851 - Marketing in a Digital World 的 4875 个评论(共 5,371 个)

创建者 Olivia L

Jul 14, 2016

This was a very good introduction class to Digital Marketing.

创建者 Víctor G F

May 13, 2016

Interesting content, practical exercises and well structured.

创建者 Devyani M

Sep 30, 2020

Provides great understanding of all the required information

创建者 Nicole H

Jan 17, 2016

Very informative. Lots of new and novel concepts introduced.

创建者 Elisabeth V

Aug 5, 2020

Interesting course with relevant (and recent) case studies.

创建者 Nikesh D s

Jun 10, 2020

It's very good course through these i learn many new things

创建者 Niveda S

Sep 27, 2016

very informative course. was great studying with prof.aric!

创建者 6121 C D

Oct 30, 2020

its a good course I have to take knowledge of the company.

创建者 Daniel A M H

Aug 26, 2020

Very nice course, good examples and very good information.

创建者 Laibond C

Apr 12, 2018

pretty basic, which i guess is normal for an intro course.

创建者 Aashi J

Mar 23, 2021

Very nice. Have more courses like this.. very informative

创建者 Amr H

Jun 14, 2017

i got a lot of points that i really need from this course

创建者 Zeynep A K

Apr 3, 2016

Great class with good case studies. Aric is great teacher

创建者 Maria

Feb 12, 2016

Interesting case studies, and a lot of usable information

创建者 Michael H

Jul 16, 2020

I would consider updating the readings about the topics.

创建者 Swayam A

Jun 12, 2020

Informative, and enlightens you with different concepts.

创建者 Samit G

May 22, 2020

Course needs to be upgraded or revised to another level.

创建者 fola o

Oct 10, 2016

remarkably well taught and full of refreshing insights .

创建者 Wase H

Jul 1, 2022

it is the best way to know more about digital marketing

创建者 Ashwini A

Mar 9, 2022

Its good to learn more about marketing in digital world

创建者 Aneena b

Mar 13, 2021

the course was effective and will be helpful in my job

创建者 Shivalika M (

Dec 21, 2020

Best with jargons and activities and real-life example.

创建者 RUTH O

May 4, 2020

This course is so enlightening I will sure recommend it

创建者 Subham S

Apr 16, 2020

This course really helps me to know about Digital world

创建者 Manu A

Feb 9, 2018

reviews should be open all round the course duration...