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学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈

4.7
17,048 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 18, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

筛选依据:

5276 - Marketing in a Digital World 的 5300 个评论(共 5,366 个)

创建者 Jerry B

Dec 1, 2021

Materials feel dated, and there is too much focus on case studies. Content feels more like schoolwork vs something I'd use in the real world.

Hoping it would get better, and begin to focus on actual digital marketing, but after getting in half way I gave up.

Maybe if you're looking for something pretty foundational, or planning to use for degree points you'd find it more useful.

创建者 Isabelle V

Jul 21, 2020

I find the course too basic, I was expecting a lot more . There is too much explanation about the basic of marketing ( explanation about the 4P!) and too little about more concrete topic relevant for digital media: the use of the different digital touch points, the kpi, ...Additionally I found the example and articles shared a bit too old.

创建者 Ellinor G

May 9, 2018

Despite the very good content and likeable instructor, this course does not seem to encourage clear, concise and relevant answers for the peer-graded assignments. We are supposed to show a clear understanding of the subject matter, not write entire novels about how one company's website made us feel!

创建者 Claudia E R B

Nov 1, 2016

Video is of poor quality, instructor distracts you picking up his glasses from his nose every 5 seconds, reading outdated (you can suggests books from 2000 on Digital topics) and last assignment is based on a website that is not longer online.

创建者 Aniqa A

Aug 5, 2019

I was informed that I will be able to complete the course in 180 days from the starting date. According to this, I should still be able to complete the course. Why was I locked out of the course? Please respond back on this asap.

创建者 Fluoine

Jan 12, 2018

I think the course's structure is not very clear and not interesting compared with the introduction to marketing course. In addition, I don't think I benefit from various kinds of "new" form of study such as the digital IQ part.

创建者 Aurore R

Oct 19, 2020

It was ok but a little to basic and also it would be good to see other professors in the course to give different point of views. Overall, I think they could work a more on the content.

创建者 Beslagic S

Dec 29, 2021

I have learned nothing that I could apply. Lots of unnecessary information and nothing concrete. A 2 star rating is too high a rating but let it be. All this is just my opinion.

创建者 Naman j

Apr 21, 2020

course has been outdated. it must be updated now year is 2020 and still the facts and studies are old. some references there are to read even have new sites link not working.

创建者 Gian P P F

Feb 13, 2021

BORED! Please stop speaking about the past nobody cares about what happen yesterday we need the information for the future and what its happening in the actuality

创建者 Marie D

Feb 2, 2019

I didn't get the chance to really explore what digital World was since it was only a 7 day trial. Not enough for someone that has a daily job.

创建者 Deleted A

Jul 8, 2021

I thought the peer reviews were entirely too subjective; therefore, I stopped taking the course. I really enjoyed the class otherwise.

创建者 VISHNU T

May 20, 2020

Doesn't talk about any tools for digital marketing.

Provides a fundamental view of marketing techniques

创建者 Davide M

Dec 15, 2018

I think the subject of the lesso are in some case to old. It could be a good idea to update it

创建者 Stephanie L K

Aug 21, 2021

trying to drop it due to accidently adding, and it only allows to rate, not unenroll.

创建者 sandra j

Dec 21, 2020

Since we are paying for the training it is a pity not having a certificate

创建者 Max R

Dec 24, 2020

Elementary understanding of the changing Digital World.

创建者 HARITHA P

Nov 24, 2023

On that certificate my name was not there

创建者 Dr. R K

Oct 5, 2020

I am Still Waiting for my certificate

创建者 Abhijeet S D

Jun 24, 2020

sound of videos are very low

创建者 vinodkumar

Dec 11, 2018

Ok,not what I expected.

创建者 Ivan T

Oct 10, 2016

Empty of content

创建者 Tarmuji - S S

Sep 3, 2025

error system

创建者 Samir s

Nov 16, 2020

it was good

创建者 Anastasiia K

Mar 20, 2016

Didn't think that this is the best course for people who want to learn about Digital Marketing. The learning process is very slow and sometimes I felt that more could be learnt by just reading a number of books or articles on this topic.

There is no dialogue with the professor (or anyone who has more experience or knowledge, the assignments are checked by people who are also taking this course. Though one would expect to learn from the assignments and mistakes he or she makes during it. Instead some people who have ideas, maybe even wrong ones, about this specific area of knowledge, judge your work (I could be also wrong about those things and have to grade somebody's work, which is a bit confusing).

Besides, the assignments are not very interesting or challenging. I wouldn't recommend passing this course.