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学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈

4.7
17,048 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 18, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

筛选依据:

801 - Marketing in a Digital World 的 825 个评论(共 5,367 个)

创建者 Sundaram V

Dec 31, 2016

This is a wonderful course. It was very useful and I learnt a lot. The most amazing part of the course were the case studies which were wonderfully linked with the curriculum .

创建者 aatisa s

Dec 9, 2020

The course apprised me with a number of interesting concepts that I was not familiar with before. However, I did not get my certificate yet and I am wondering what went wrong.

创建者 Felipe D

Oct 15, 2020

Very useful course! The professor really has taught me more about digital marketing in one month than what my college professors taught me in four and a half years of college!

创建者 Oluwatobi G

Dec 10, 2018

As a digital marketer, the course opened my eyes to the multi-faceted nature of Digital marketing. I saw how broad the industry is and it gave me a good footing to learn more.

创建者 Diego G

Sep 25, 2020

It only remains to express my gratitude for this opportunity to update your knowledge of marketing in a pedagogical and professional manner on your part.

Thank you very much.

创建者 Nandini S

Aug 15, 2020

You can know in detail about how digital tools change 4 Ps which is an tool in Marketing. Solving assignments, case studies and examples provided in each video is very cool.

创建者 Ashraful I S

Jul 15, 2020

This was a wonderful experience. I did an online course on the same subject from another platform, this is definitely the better one.i would recommend my friends this course.

创建者 aayush

Apr 16, 2018

AWESOME!!

This course will help you in learning a lot of new things.All thing are explained in a very proper manner. Enroll in this course to learn best of digital marketting

创建者 Catalina A

Mar 15, 2017

Es un curso Excelente! Aprendí muchísimo a pesar de estar más de 10 años en el campo del mercadeo. Es una gran oportunidad para actualizar conceptos y reforzar conocimientos.

创建者 Cosmas M

Sep 5, 2022

The content taught is current. The modules are structured in such a way that they make sense giving you the ability to fully grasp concepts. Thank you University of Illinois

创建者 Sutapa P

Apr 28, 2021

Excellent opportunity to learn about the new era of digital marketing with technically designed fresh and updated content. I am thrilled to start my next course in coursera.

创建者 Roopali J

May 28, 2020

I enjoyed studying the whole course . Keep complied covering academic insights and case studies. Professor's teaching methodology was excellent . Would recommend the course.

创建者 Suleiman A Y

May 12, 2020

I dedicate this cousera community how they give opportunity in Nigeria to study this capital and important course. I thanks them all,

for consideration they give to me.

创建者 Arjunsiva S

Mar 17, 2020

Aric was awesome. I gained so many valuable insights into these topics. The lectures were short and really informative. Thanks a lot to the Illinois University and Coursera.

创建者 İlayda H D

Mar 12, 2019

Thank you for everything! The lecturer was speaking clearly and quite funny. Also by interviewing with students and with the experts, it was really good for me to understand

创建者 Miguel (

Oct 24, 2022

I loved and enjoyed this course. The material was accessible and well taught while being challenging enough to feel rewarding. I highlighy recommend this course to others.

创建者 Vinh n

Aug 1, 2022

It's very good and helpful because i can start understand why companies do this or that.

I learn some new knowledge and change my mind about the way our wolrd is operating.

创建者 JAGAN M

Feb 22, 2021

This course has helped me to view and understand marketing and its 4P strategy digitally. This course will help me lot and upcoming courses from college of gies and thanks

创建者 S.M. S K

May 13, 2020

Excellent Course. Every single video of Prof. Aric Rindfleisc was enjoyable and very insightful. I'd definitely recommend other marketing proffessional to take this course.

创建者 Burke F

Mar 4, 2016

Excellent course. I have an MBA, but this was a nice refresher on the 4 Ps with an emphasis on how they have changed with the rise of digital tools. Aric did a great job.

创建者 SWIFT G L

Dec 16, 2021

i cant even express my self better than saying thank you all for the knowledge invested in me, I really appreciate all those seen and behind the scene. The course is best.

创建者 KOSMIDIS A

Feb 16, 2021

The best course i ever tried that exceeded my expectations. Great teacher , good methodology, great platform and organization, simply explained and informative. THANK YOU!

创建者 silvia b

Sep 15, 2020

It's full amazing and I like the cases they uses and how made you understand digital approaches with great examples helping you to involve in nowadays of digital marketing

创建者 Rakib S

Jul 28, 2020

Great Course! This is my first course in Coursera and I found value in this course. Now I am going to Complete the other Courses of Digital Marketing. Thank you, Coursera.

创建者 Iris L

Jun 30, 2020

The course is very good strutured and always getting adapted to the latest topics. I loved the practical examples which made it very lively. Thank a lot Prof. Rindfleisch!