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学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈

4.7
17,052 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

NM

Jul 20, 2020

The course is wonderful. I learned so many things that I was unaware of. It is different from digital marketing courses on other platforms. I am sure it will help in improving my freelancing career.

DR

Mar 4, 2020

A thought provoking course which highlights the benefits of modern digital tools and applies them to marketing theory and how digital tools are changing the landscape of marketing. Highly recommend!

筛选依据:

826 - Marketing in a Digital World 的 850 个评论(共 5,367 个)

创建者 Jasmeet S

May 29, 2020

I really like the way the entire module was designed, the way it was presented. Real-life examples were apt and very well explained, I have become a fan of the professor

创建者 Rushanka T D

May 3, 2020

Very good course. I highly recommend this course who want to enhance the digital marketing knowledge, Its really interesting the way of teaching and case studies.

Thank you

创建者 Paramita M

Dec 20, 2021

Even after I have compleated the entire course I am still not getting the certificate, and really for god sake how many times will I verify my ID to get the certificate??

创建者 Ghia B

Apr 19, 2021

If you have bases or studied Marketing before, this course is for you, it has fresh updates and expert approaches as well as adaptations to the new tools, do not miss it!

创建者 Yu-Yu,Ling

Feb 16, 2019

lots of updating course materials, and the teacher and his assistant are friendly. Peer-review makes me learn widely through other's response for additional knowledge !!!

创建者 Erik W

Sep 27, 2017

There were some technical issues and I haven't taken any other Coursera courses to compare to, but overall I had a wonderful experience. Would definitely recommend Course

创建者 Steffen M

Jan 23, 2021

Very well done. A bit superficial in terms of theory on the marketing mix but excellent examples and a very engaged lecturer (Aric Rindfleisch). Congrats on this course.

创建者 ELIANA N

Apr 19, 2020

Very interesting. And really like all readings are exercises!!

Only think is that some examples are more that 5 years old and in the last 5 years a lot of things changed.

创建者 Emrecan B

Apr 5, 2020

It was really helpful and full of important new knowledge. I am really grateful that I took this class. I recommend it to anyone that is interested in digital marketing.

创建者 Kunal K G

Jul 23, 2017

Brilliant course to understand the concept of Marketing in a Digital World! Professor Aric is just amazing in his lessons! Recommend the course to people of all ages! :)

创建者 Yajur B

Nov 28, 2016

Amazing course. It helped me crack an internship for Digital Marketing right when I was through with Week 3. And guess what the company profile was? Digital Marketing :)

创建者 RAHUL G

Oct 12, 2016

Thank You Coursera for showing me the way.

This course is helping me to enhance my interest..........Hats off to the professor , peers and all those who make this happen.

创建者 Moises G

Oct 4, 2016

I didn't knew anything about marketing when I started the course. I liked the lecture's content and all the activities. This is my first online course that I've finished

创建者 udhav m

Sep 15, 2016

Amazing course. If interested in marketing I would suggest to take this course. Material is really good and explanation with examples from Professor Aric is really good.

创建者 pratibha g

Jul 20, 2016

I really loved the course and the way of teaching. I came to know a lot about how different types of marketing strategies can be employed to increase sales and revenues.

创建者 Eugene T

Feb 14, 2016

A very enriching course with excellent insights and perspectives to Digital Marketing and how the rise of technology has changed the face of both Marketing and Business.

创建者 Preethika S

Dec 20, 2021

It is an excellent course. It has dealt with every nook and corner of content digital marketing. So it is very much useful for everyone to know about digital marketing.

创建者 Becky R

Dec 12, 2020

Great insights, and a good overview of Marketing within the new digital marketplace. The readings were informative, and research projects very interesting. Thank you!

创建者 Adnan K

Sep 11, 2020

i had a wonderful experience studying this course the instructor and course content is excellent, case studies are really helpful in understanding the core the concepts

创建者 Luis F S

Aug 16, 2020

Great course to learn an introduction to digital marketing. The recourses of the University of Illinois are very helpful and Aric Rindfleisch is an excellent professor.

创建者 Basudev D

Jul 18, 2020

The content is amazing and the professor explained each and every part efficiently.

If professor will also rate our assignments and give feedback, then it would be nice.

创建者 Selina C

Jul 17, 2020

The Best course that I have took in coursera until now. I completed it in one week, it had been a very enriching and amazing journey for me. THANK YOU for your efforts.

创建者 Amit P

Jun 30, 2020

This course is so great and practical. I was thinking to take This course in university, but now I have changed my mind. Looking forward to complete the specialization.

创建者 timothy t

May 6, 2021

I did this but am not happy when it comes for me to have a certificate because am not seeing my name of it. I now seeing my address as my name Why? This frustrating...

创建者 Dharini N

Oct 20, 2020

This was a surprisingly very insightful course and the handpicked case studies actually helped in conditioning the thought process. Couldn't be more satisfied with it!