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学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈

4.7
17,052 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

SR

Jun 9, 2020

I really enjoyed this course. This helps me to know about the 4Ps and how it can be used by a firm to attain profit and also how digital tools and strategies play role in building the 4Ps for a firm.

NM

Jul 20, 2020

The course is wonderful. I learned so many things that I was unaware of. It is different from digital marketing courses on other platforms. I am sure it will help in improving my freelancing career.

筛选依据:

851 - Marketing in a Digital World 的 875 个评论(共 5,367 个)

创建者 Saurabh B

Apr 13, 2020

Great course for beginners in marketing, videos are quite interactive and fun to watch. Overall a very engaging learning experience, would recommend this course highly

创建者 Marina

Apr 8, 2019

Great marketing insights and a very clear style of video mentorship. Thank you, Coursera, for the possibility to become a remote student of the University of Illinois!

创建者 Ariena S

Sep 25, 2017

Very engaging with very interesting content. I am very satisfied with the course and am eyeing other marketing courses in Coursera! Totally enjoy learning this course.

创建者 Eni Š

Oct 27, 2016

Great course, I learned a lot new things, information, brands, and enriched my vocabulary! Great instructor, very fun and interesting course. I am ready to learn more.

创建者 Sofía S

Jan 26, 2021

This course was great and it will help me a lot with my career. This was my very first course on coursera so you set the bar pretty high for other courses! Take care!

创建者 Mukta S

Oct 30, 2020

It was an enriching experience. The examples, cases, academic insights; they all were amazing. I totally enjoyed the way Prof. Aric taught this course. Truly awesome!

创建者 Elisângela Z

Oct 23, 2020

Excellent course, the instructor has high quality to teach us, we can see that he has a passion for teaching and for the marketing. I recommend too much this course.

创建者 Bala K M

May 24, 2020

The Course help me to learn new technique of Placement Product and Pricing.And also about Freemium ,in which product sold for a short period or for charity purpose.

创建者 dhruvi s

May 19, 2020

The content taught is informative. Professor Aric is really good at communicating concepts because of which I was able to understand concepts really well and quickly.

创建者 Neha A

May 17, 2020

It is absolutely useful for people who is very new to digital marketing world. I got to learn so many new terms and strategy. Instructor explains it in so simple way.

创建者 Muhtasim O M

Apr 15, 2020

The course is designed in a way so that you can start from the basics and gradually take a deeper dive. I myself liked the course very much and enjoyed completing it.

创建者 Pallav N C

Apr 6, 2020

Just now finished the course. At least I have been able to identify the mistakes I am committing in my startup business. To Professor, Thanks for sharing your wisdom.

创建者 Moonyeen P

Jun 27, 2019

Excellent Lesson. For a marketing professional not living in the USA, I've learned a lot that I could apply my learnings to some of the work I am doing in my country.

创建者 Mirjana G

Feb 9, 2019

Great content! In this course you will find a lot of examples from the real business world combined with the professional knowledge that you will surely acquire here.

创建者 MURIEL B

Apr 5, 2018

Thank you for this very well prepared courses and excellent examples for the various studies and papers we had to build. Great courses, great content, great learning!

创建者 Paramjeet S

Nov 11, 2016

Very impressive course.. changed my whole perspective about the digit world and introduced me how digital marketing is penetrating the traditional marketing methods.

创建者 Viswa T Y

May 25, 2021

This course helped me a lot in learning the fundamentals in digital marketing. It made me understand what The 4p's are and how to effectively use them in daily life.

创建者 Anthony L

Apr 22, 2021

I thought it was a thorough course, covering many sides of marketing, and the case studies had variety to them. It was a good introduction to the world of marketing.

创建者 Vineet K t

Sep 17, 2020

the course was very informative.i got to lean a lot from this course. i hope to learn more.thank you.i wish to make use of what ever i learned here in my future job.

创建者 Yerlan M

May 9, 2020

I didn't expect that It will be so interesting, the whole study was like an entertainment, thanks to professor, even Im non native speaker everything was very clear.

创建者 Abdoulie M

Dec 16, 2018

If you wonder how to market your product in a digital world, pricing strategy and tools, distribution in a digital and product promotion, this is the course for you.

创建者 Anne-Sophie B

Aug 19, 2015

A really great course very interesting. I discovered a lot of thing about Digital Marketing. Exercises are quite funny so it is a pleasure to progress in the course.

创建者 Naved A

Jun 22, 2021

I really loved the digital tools discussed in the course. Overall it was quite interactive, must recommend. And also peer-graded assignments could have been better!

创建者 Efosa f

Jul 10, 2020

This course has taught me alot about marketing in the digital world and the simplicity in which the tutor explains is top notch

Thanks coursera for this opportunity

创建者 Olha H

May 4, 2020

This course is very practical. By showing different strategies this course provides you with the terminology and skills, which are required for the good advertiser.