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学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈

4.7
17,048 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 18, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

筛选依据:

876 - Marketing in a Digital World 的 900 个评论(共 5,367 个)

创建者 Alex W

Mar 30, 2018

Great course! Peer review portion needs more work and internal controls for improvement on Coursera's part. Otherwise this was a good online educational experience.

创建者 Yanzy T

Sep 26, 2021

by far the best online course ive ever experienced. The instructor makes his explalnation easy for students to understand in short, he deliver his words very well.

创建者 shivani c

Sep 15, 2020

It's a great course for biginners like me who are completely new to digital marketing and want to make a career out of it. Thank you I really enjoyed the learning.

创建者 Lavanya S

Sep 9, 2020

seriously a good course, i'm not an economic student, i'm from engineering base, and i love this course very much , i have learnt a lot of new thing in this course

创建者 Rajita R

Dec 11, 2018

It's an excellent course! Well drafted and explained. Professor Aric is amazing at teaching even the complex of concepts. Thoroughly enjoyed taking up this course.

创建者 Prashant K

Sep 15, 2017

Subtle and effective approach of teaching, I would say. The case studies were a great way of applying what was taught through the video lectures. Great experience.

创建者 Iva

Feb 8, 2016

Interesting! Professor opened the door that most marketing departments ignore or just mention from far away - 4 digital Ps. Loved all the examples and assignments.

创建者 Sebastián R M

Mar 31, 2021

Great Course! A Must for starting to understand how the Digital World is changing the world from Business Management principles such as the Market Mix and 4 P's.

创建者 Sthembiso K

Sep 19, 2020

I really enjoyed enrolling through Coursera, I have access a lot of information that I was not aware of. A big thank to the university of Illinois and the lecture

创建者 19UCMA317

Jul 26, 2020

it was a very good course , now i get to know in detail what marketing in digital world is . thank you professor Aric for making the topics easier to understand .

创建者 Ankurjyoti R

Apr 16, 2020

It was very informative. Gained a lot of new perspectives of the changing trends in the marketing world with respect to the 4 Ps in the modern digital revolution.

创建者 Alejandro H

Jul 11, 2019

Excelente curso que ayuda a abrir el panorama en la tendencia digital. Enseña bases fundamentales para una correcta implementación de una campaña de Marketing Mix

创建者 Shri

Feb 8, 2019

Excellent class. I enjoyed each class. Each class has interactive quiz, research insights, supportive readings, poll questions. I got to learn a lot. Thanks Aric!

创建者 UKSHIL A

Aug 9, 2020

This course helped me a lot to know about the basics of digital marketing. Case studies helped me a lot to acquire knowledge and information about various firms.

创建者 Sarine N

Apr 27, 2020

Outstanding topics, explanations were detailed, ive broaden my experience immensely, a very high experienced instructor with excellent tutoring manners!

Thank you

创建者 Andreas K

Jan 27, 2020

It gave me a comprehensive view of digital marketing. Despite my extensive marketing experience, I learnt a lot of the new age marketing. I recommend it fully.

创建者 Anirudh M C

Oct 25, 2018

Learnt quite a lot of innovative concepts. And more importantly, got to understand the culture at Univ. of Illinois, as well as met so many wonderful Professors!

创建者 Arindam D

Oct 7, 2018

Great material, explanation and insights about evolution of marketing in a digital ecosystem. Assignments and case studies were good as well. Highly recommended.

创建者 Bob S

Feb 24, 2016

Excellent course. Well constructed, well presented, and well received. Thank you for the experience. I'm looking forward to continuing on with the certification.

创建者 Tirose M

Aug 13, 2022

one of my best course in marketing that i have loved. Lecture was the best and easy to understand plus used real time examples in class making the class wonder.

创建者 Rina M

Jan 17, 2021

That was very impressive lesson I have ever had. I got basic knowledge about digital marketing. I can recommend this lesson for everyone who have interest in it

创建者 Tatyana K

Aug 26, 2020

This is the best online course I've ever taken, although there weren't many of them. Thank you to the lecturer and the University of Illinois for the work done.

创建者 RAJA.B

Aug 11, 2020

ITS VERY USEFUL AND I KNOW ALL THE CLEAR CUT INFORMATION ON THE COURSE WHICH I HAD DONE. AND VERY IMPORTANT ONE IS THE EXAMPLE WHICH THEY GIVE IS NICE AND GOOD.

创建者 Ananya D

Jul 13, 2020

It's a very good course with several case studies to help understand you better the 4 P's of marketing. Examples were quite recent and innovative. I enjoyed it.

创建者 ALPER K

Nov 14, 2017

The course was very solid actually. I was less interested in 3D printing. It may hold the future, but it is still too early for us in Turkey to go into details.