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学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈

4.7
17,048 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 18, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

筛选依据:

976 - Marketing in a Digital World 的 1000 个评论(共 5,367 个)

创建者 Elle

Oct 16, 2020

It was a great pleasure to be a part of this course! I learn a lot and hopefully would be able to apply all those learnings for my career advancement.

创建者 Zorica B K

Jun 15, 2020

Very nice and useful experience. Case study's that are interesting and assignments that makes you think about pros and cons of some business strategy.

创建者 Pablo B D (

Jan 19, 2017

It was an unexpected beginning but full of very productive understanding of the marketing and the case studies, i would recommend anyone this course!!

创建者 GABRIEL A R Q

Mar 8, 2021

I found it a complete course, where I learned the concepts of the marketing mix from a digital point of view, which improved my skills as a marketer.

创建者 Mustafa Y U

Dec 12, 2020

I am really satisfied. The lessons were very good and fluent. With the assigments made, the subjects were well consolidated. Thanks for everything :)

创建者 Francis B

Nov 18, 2020

I can't believe I was able to learn a lot in an online course platform specially in Marketing in a Digital World! It's definitely a good investment!

创建者 Kumbalathara A S Y W

Nov 15, 2020

I like the professor and love the way he teach calmly. Thank you So much for the knowledge I squired because I really enjoyed the course to the full.

创建者 Victor U

Aug 20, 2020

A well-structured course with a fine blend between theory and practice. I have already started applying the earning outcomes and I'm happy I enrolled

创建者 Samrat K

Jul 25, 2020

this course focuses on the base of the foundation and it is really helped me very much to understand the marketing concept along with digitalization.

创建者 Sayazhan S

Jul 21, 2020

This was such a great new experience! The course contains only up-to-date information. I suggest to everybody who is interested in digital marketing.

创建者 Vanessa D M

Jan 14, 2020

Great class. The topics are current and futuristic. It was easy to apply to my workplace. I really enjoyed the class and can't wait for the next one!

创建者 Neha S

Feb 22, 2018

It was great experience studying Digital Marketing here as it added a lot to my knowledge and skills. It also enhanced my approach towards marketing.

创建者 Mahmud H

Jul 23, 2020

I really enjoyed this course and learnt a lot of things. Course instructor had a great way of teaching. I am looking forward to continue this series

创建者 Isfat J

Jul 19, 2020

This course has taught me a lot of techniques in digital marketing.Thank you to all people behind this, especially to the professors in this course!

创建者 Ruhsun M

Jul 17, 2020

Mr. Aric has explained the topics so well that, even with an Accounting

background , i could understand them quite easily. You're awesome Mr. Aric.

创建者 Avika U

Apr 19, 2020

This course was fun and was easy to understand for those who did not have business administration knowledge. Case studies were also very interesting

创建者 Akshay P

Mar 16, 2019

Very informative course. Great way to start your journey into world of digital marketing. Reference material gives deep understanding of the topics.

创建者 Elizabeth A

Sep 19, 2017

Absolutely wonderful course! It wasn't anything like I expected and that's what made it so intriguing and beneficial. Great for anyone in marketing!

创建者 Tunde A

Apr 10, 2017

its an excellent course and Prof was very interesting and his manner of delivery in world class indeed. a fantastic course for anyone and everyone .

创建者 Kamila I

Aug 16, 2016

Very interesting. I like the real world examples and the cases for the projects. The course is worth to spend time efforts and even money! Great Job

创建者 Aude K

May 3, 2016

The more I think about it, the more I enjoyed it. plenty of real life case study which have been true eye-openers. Loved the part about 3D printing.

创建者 DHARANIKOTA S S

Nov 30, 2020

IT WAS AN AMAZING SESSION. I HAVE LEARNT MANY NEW THINGS LIKE HOW TO DO MARKETING IN THIS DIGITAL WORLD . THANK YOU SO MUCH ARIC RINDFLEISCH SIR.

创建者 Wajid A

Oct 21, 2020

i have learned a lot of knowledge from this course it is very critical and important part of my field work related to Poultry Markketig and busines

创建者 Mekhala N

Jul 16, 2020

It was wonderful experience to learn digital marketing from prof. Aric Rindfleisch. He explained all the concepts very well and I had fun learning.

创建者 Patricia G

Jun 22, 2020

It was a great course. How the principles of marketing has changed in a digital world is the begining of a journey toward the new age of marketing.