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学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈

4.7
17,048 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 18, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

筛选依据:

1001 - Marketing in a Digital World 的 1025 个评论(共 5,367 个)

创建者 Monika A A I G

Jun 21, 2020

I firmly believe that Digital marketing is a new field and I'm interested in it.

also, I learned more and more about marketing in the digital world.

创建者 Peter M

Jun 22, 2019

Great intro to digital marketing with interesting real-world cases and a mixture of videos, text to read, tasks. I liked it a lot and recommend it.

创建者 Santiago M O

Aug 17, 2015

For me is amazing, I learn a lot of new concepts about all the Marketing mix. And I am really proud know to work with all this refreshing concepts.

创建者 Shradha S

Jun 30, 2021

Many new and interesting concepts were introduced regarding the 4P of marketing mix. It was really fun learning them. Thanks to Aric Rindfleisch.

创建者 Elke B

Jan 4, 2021

Great course to understand product, price, placement and promotion in a digital world. I learned a lot about concepts I was only vaguely aware of.

创建者 Evgeniya N

Oct 1, 2020

Very interesting and easy to follow course. I enjoyed studying and want to thank those who worked on this course. It is very thorough and helpful.

创建者 Mounika L

Sep 3, 2020

Such a carefully curated interactive course! It gave me insights into the nitty-gritties of digital marketing. A course wouldn't be much better :)

创建者 Tuba q

May 23, 2020

marketing course helps me to understand 4 P which makes it interest with the help of case study looking forwarded to do another course with you <3

创建者 Karan R

Jan 11, 2016

It was a pleasure learning the course. Such vivid daily life examples to completely understand the topic. The assignments are a joy to do as well.

创建者 LUCES, M O

Jul 25, 2020

I have learned a lot from this course. It was an amazing journey. I love the case studies. It was tedious, but it was very meaningful. Thank you!

创建者 Rachel M A

Jul 1, 2020

I loved this course

Loved the knowledge I gained from here.

The professor is amazing.

The case studies and reviewing peers is a good skill to obtain

创建者 Oreoluwa O

Jun 17, 2020

I learnt a whole lot from this course. It was packed with information and insight. I look forward to the remaining courses in the specialization.

创建者 Sumeet G

Oct 4, 2016

This is a perfect course for students who want to introduce themselves to Digital Marketing. The readings and peer-assignments are very engaging.

创建者 ursula c m r

Sep 11, 2016

Los temas expuestos son muy interesantes y el profesor es muy bueno en sus explicaciones y ejemplos. Me ha ayudado bastante y he aprendido mucho.

创建者 Manuel E M B

Jun 16, 2022

Una gran experincia en nuevos conocimientos con casos y ejemplos muy claros y motivadores para implentar en nuestro campos de acción. Excelente!

创建者 Mariana d O

Dec 15, 2021

I'm grateful to learn about Digital Marketing with GIES team, the content was smart and easy to learn with the startups examples and activities.

创建者 Sayantany D

May 31, 2021

It is a great course where your can a lot about marketing and how it operates as a whole which is great now i can it from anywhere and any time.

创建者 Dyutiman B

Dec 25, 2020

Best course with out of box thinking and accurate predictability of future equipping us with knowledge that will be valid throughout the future.

创建者 vadirajan h

Aug 11, 2020

greatly overwhelmed by the experience of learning through online classes especially teacher is very good and clearly explains things in details.

创建者 Saba R

Jul 9, 2020

Super website /platform for providing opportunities to everyone whose can not afford courses fee the site give financial aid.

Thank you coursera

创建者 Jerwin A A

Feb 21, 2020

I've learned a lot on the concept of digital marketing. The course is very practical and can be applied in my line of work and future business.

创建者 Vishal A

Mar 11, 2019

I would recommend this course. From the start Professor Aric makes it a bit more than course. It is bit easy but still, its an informative one.

创建者 Szabolcs P K

Oct 24, 2016

Clearly structured and very informative. Assignments are fun, challenging and require the use of all marketing practices. I enjoyed this course.

创建者 Rodolfo G U

Sep 12, 2016

Excellent option for those with no preview experience on marketing. Really enjoyed the content and found it very useful for my professional life

创建者 Mary N

Aug 28, 2015

Very helpfull. It explains clearly how the digital world is chansing and the effects on marketing mix (product, promotion, placement and price).