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学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈

4.7
17,065 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

AK

Feb 16, 2021

I really enjoyed every lecture of this course, it opens new horizons for any digital marketers. It's interactive with really interesting cases.Very updated and the information are really up to date.

NM

Jul 20, 2020

The course is wonderful. I learned so many things that I was unaware of. It is different from digital marketing courses on other platforms. I am sure it will help in improving my freelancing career.

筛选依据:

1476 - Marketing in a Digital World 的 1500 个评论(共 5,372 个)

创建者 Adedipe R

Mar 12, 2023

This is one of the best courses coursera offered me and the facilitators are great. thank you to Coursera

创建者 Shubhrajyotsna M A

Feb 4, 2022

Excellent course with a lot of examples and case studies for making it easier for students to understand.

创建者 Rana I

Sep 28, 2021

Very educational with great examples from some of the successful companies who are leading in this field.

创建者 Cristian C

Sep 28, 2021

I really enjoyed the course, a very good methodology and the knowledge learned seems to me of great value

创建者 Jeremy S

Feb 20, 2021

The instructor was very thorough and explained things well. The coursework was challenging and on topic.

创建者 Rita G

Feb 20, 2021

The course is very interesting and informative, and the instructor is so clear and straight to the point.

创建者 Ankit K S

Feb 19, 2021

It was a good experience in coursera thank you to my Assam down town University for this wonderful course

创建者 Alan D

Nov 24, 2020

Very well presented, concise section to get the concepts over with great assignments to get you thinking.

创建者 Sabrina A

Oct 5, 2020

love this course. i have learn so many thing from this course. marketing strategy, digital marketing etc.

创建者 Abhijit P

Sep 29, 2020

Excellent content, the case taken up are quite relevant and helps to understand the concepts even better.

创建者 Yagna S

Sep 25, 2020

A great course with perfect content. Great examples and superb case studies. I totally loved this course.

创建者 CLAUDIA C

Aug 23, 2020

I really enjoy this course and I love it! It is well organized and I think contents are very interesting.

创建者 cansinulukaya

Jul 29, 2020

it was a great experience for me. the methods you use to teach something are excellent. Thank you for all

创建者 Balak S

Jul 15, 2020

It was really exciting course. I enjoyed the learning and is really going to help in my career.

Thank you.

创建者 TALLAPRAGADA D P

Jun 18, 2020

professor way of teaching is excellent. the quality is good and i bet that i wouldn't forget this concept

创建者 Suraj S

Jun 12, 2020

This is a Fantastic course. You will get absolute idea of doing marketing of a product in a digital world

创建者 Sandeep K

May 12, 2020

I loved this course. PWYW was a really different concept that I was not even aware of. Thanks Prof. Aric.

创建者 Fatima A M A

Feb 4, 2020

an excellent course for those who need a starting point to dive into the business world and its concepts.

创建者 Fredrick O

Jul 3, 2018

Lectures were great. Brought out the concept of marketing in a digital world with a practical perspective

创建者 Pavan K T

May 15, 2018

I did learn few new concepts for marketing in digital world course and very interesting case studies too.

创建者 Adriana P

Mar 8, 2018

Very interesting course! I definitely recommend it to people looking for developing their knowledge aroun

创建者 Maureen U

Sep 24, 2017

Amazing course in depth knowledge of digital marketing in recent times was clearly thought. I learnt alot

创建者 Kassirim O

Apr 1, 2017

This is an excellent course. It has wonderful insight into forms and the tools used in digital marketing.

创建者 Wachter C

Oct 20, 2016

A very good course! Prof ARic Rindfleisch explains very well and it is very interactive. I learned a lot!

创建者 Aniya V

Feb 7, 2016

For those that has an interest in a career in Marketing, this course and specialization is a great start!