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学生对 University of Illinois Urbana-Champaign 提供的 Developing a Winning Marketing Strategy 的评价和反馈

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1,741 个评分

课程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

KF

Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

DO

Feb 6, 2023

I learned so much in this course from Professors Rodas and Noel. And Prof. Noel's stimulating delivery keeps you engaged. If you want to "win" at marketing...learn from those who've won!

筛选依据：

276 - Developing a Winning Marketing Strategy 的 300 个评论（共 417 个）

创建者 Sean R P I

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Oct 31, 2021

Great Course!

创建者 VIKRANT V

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Jul 6, 2020

great teacher

创建者 Pat S

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Jul 3, 2020

Great course!

创建者 Abhishek K

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Jun 8, 2020

Best course..

创建者 MUHAMMED H P

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May 14, 2020

Better caurse

创建者 Srilakshmi T

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Sep 12, 2019

Excellent !!!

创建者 Gerardo A J

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Feb 4, 2018

Great Course!

创建者 Marziye

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Sep 4, 2017

Great course!

创建者 PRIYANSHI S

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Oct 28, 2022

it was good

创建者 Gowtham D

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Mar 13, 2021

great course

创建者 Elhadji T

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Jan 25, 2021

great course

创建者 Ayub A

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Sep 29, 2020

Good lessons

创建者 Sahil D

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Aug 13, 2020

Great course

创建者 Vivek B

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Jan 31, 2020

Great course

创建者 Michael R

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Feb 10, 2018

Great staff!

创建者 143_SIDDHARTHA G D

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Oct 30, 2021

Thank you.

创建者 Ravi P

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Mar 3, 2021

GOOD COURSE

创建者 Sudir k

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Sep 3, 2020

very useful

创建者 VIRAT V

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Jul 12, 2020

informative

创建者 Ravi K

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Jun 22, 2020

Informative

创建者 JERIN B P

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May 22, 2020

good course

创建者 PRANAAMBIKA M 1

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Dec 15, 2019

very useful

创建者 Lokesh K

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Feb 19, 2019

Good course

创建者 Shubham k

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Nov 30, 2021

intresting

创建者 Jissu j a

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Jun 18, 2020

It is good