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学生对 University of Illinois Urbana-Champaign 提供的 Developing a Winning Marketing Strategy 的评价和反馈

4.8
1,741 个评分

课程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

KF

Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

DO

Feb 6, 2023

I learned so much in this course from Professors Rodas and Noel. And Prof. Noel's stimulating delivery keeps you engaged. If you want to "win" at marketing...learn from those who've won!

筛选依据:

126 - Developing a Winning Marketing Strategy 的 150 个评论(共 417 个)

创建者 ASHUTOSH K S

Nov 23, 2021

i m really inspired and basic concept of learning about marketing management

创建者 Havin r

Nov 20, 2018

Worth studying in coursera...<3<3Thank you so much for these wonderful videos.

创建者 Juan M Q

Jul 12, 2020

Very good course. It served as an engaging introduction to marketing world.

创建者 Ibrahim S A Z A

Apr 20, 2018

Thank you for such Awesome and Easy going course keep the work that way :)

创建者 Shreshth S

Dec 17, 2020

Great Learning Experience ! Highly Recommended for Marketing Enthusiasts.

创建者 NIDHI B J

May 8, 2020

I HAVE LEARNED MANY NEW THINGS FROM THE COURSE IT WAS REALLY VERY USEFUL

创建者 Paihar S D

May 8, 2020

Knowledgeable and Interactive Session. Thank You So Much for this Course

创建者 Madhusmita s

Mar 15, 2020

i learn so many strategy about marketing.this course is very effective..

创建者 Bryan J W

Nov 26, 2024

Dr. Noel kept me engaged throughout the course. Very well put together.

创建者 2.21914E+11 L R R

Dec 4, 2020

over all the course is nice it explains all about the business strategy

创建者 FRANCESCA M

Dec 1, 2020

The course has been very useful and Professor Noel is a great teacher.

创建者 A. M R

Jun 4, 2020

It was really good learning.

It was highly professional and worth it.

创建者 Rahil K

Aug 30, 2018

Very effective course module. Well laid out assignments and Quizes.

创建者 Hassan M M

Feb 23, 2022

the best way that I learned the marketing strategy and development

创建者 Rajat R C

May 17, 2020

In-detail and up-to-date course for Marketing Enthusiasts like me.

创建者 Chinmayee S

Jun 6, 2020

It was amazing and one of the most insightful course I have done!

创建者 arnab b

Sep 11, 2018

It has been an amazing learning experience of Marketing Concepts.

创建者 Chanel R

Sep 5, 2020

Highly engaging, insightful, relevant and charismatic professor.

创建者 LAURA G R M

Aug 13, 2020

Its a great option if you want learn Marketing in a complete way

创建者 SARANYA K

Jun 26, 2020

Gained Lot of Information about product life cycle and Branding.

创建者 Digvijay

Jan 8, 2018

Fantastic course! Amazing Noel as a teacher. Killer Combination.

创建者 Chandran N

Sep 7, 2018

Excellent course with videos, information and resources links

创建者 Ouatatchin K

Jan 23, 2017

An excellent and well-explained course. I highly recommend it

创建者 DALIGOU M J H

Jan 18, 2023

I am more knowladgable now than before. The course was great

创建者 Harshitha B

Apr 18, 2020

Absolutely loved it. Hayden Noel is the best professor ever!