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Mastering Digital Prospecting Foundations

本课程是 Advanced Sales Prospecting and Lead Generation 专项课程的一部分

位教师：LearnQuest Network

包含在中

了解更多

3个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

3 小时完成

灵活的计划

自行安排学习进度

3个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

3 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Design region-specific outreach strategies and use multi-channel, data-driven prospecting to build authentic, scalable sales pipelines.

您将获得的技能

您将学习的工具

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

5 任务¹

AI 评分请参见免责声明

授课语言：英语（English）

91%

of learners achieved a positive career outcome

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Advanced Sales Prospecting and Lead Generation 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有3个模块

Gain the edge in modern sales by developing advanced digital prospecting skills essential for today's competitive global environment. This course unpacks the core strategies and tools needed to efficiently identify, engage, and qualify high-value leads in both established and emerging markets. Learners will adopt market-specific techniques for India, the USA, and Spanish-speaking US, master digital channel utilization, and explore cross-cultural communication. You will learn to personalize outreach at scale, stand out in crowded inboxes, and build a high-performing prospecting playbook for your business goals. By course end, you’ll have a multi-channel pipeline for ongoing growth and be ready to convert prospects into long-term relationships.

单元详情

Today’s global sales landscape demands more than a one-size-fits-all approach. In this module, you’ll learn to navigate region-specific challenges and digital prospecting nuances across the USA, India, and Spanish-speaking US markets. You’ll master asynchronous selling, optimize your remote outreach for different time zones, and design culturally attuned communication strategies that drive engagement. With practical insights into leveraging digital channels and AI-powered research, this module prepares you to break through cross-border barriers, build strong relationships, and accelerate your sales pipeline in highly competitive, diverse environments.

涵盖的内容

9个视频1篇阅读材料2个作业

9个视频总计17分钟

Welcome to Advanced Sales Prospecting3分钟
Digital Prospecting Strategies Across Borders - Introduction1分钟
Managing Time Zone Barriers2分钟
Personalizing Value Propositions2分钟
Leveraging Digital Touchpoints2分钟
Using Social Proof to Boost Credibility1分钟
Establishing Rapport through Relationship-Based Selling2分钟
Structuring Outreach for High-Trust Regions1分钟
From Foundation to Targeting and Engagement3分钟

1篇阅读材料总计5分钟

Action Story: When Global Prospects Stay Silent5分钟

2个作业总计36分钟

Digital Prospecting Strategies Across Borders26分钟
Cross-Regional Outreach Techniques10分钟

Uncover powerful ways to find, segment, and engage your best prospects in today’s digital-first marketplace. In this module, you’ll master advanced research techniques to discover high-potential leads, segment your audience for pinpoint targeting, and create compelling multi-channel outreach strategies that break through digital noise. Harness the latest platform insights and leverage integrated tools across email, social media, and video to boost your connection rates. By combining analytics with creativity, this module equips you to engage the right buyers, at the right time, with the right message—turning research into real revenue.

涵盖的内容

7个视频2篇阅读材料2个作业

7个视频总计11分钟

Segmentation, Research & Multi-Channel Engagement - Introduction1分钟
Lead Research Excellence2分钟
Segment Prospects for Micro-Personalized Outbound Campaigns2分钟
Prioritize High-Potential Leads with AI2分钟
Design Omni-Channel Outreach Sequences1分钟
A/B Test Messaging1分钟
Leverage Short-Form Video & Interactive Content1分钟

2篇阅读材料总计10分钟

Action Story: When Your Prospect List Falls Flat5分钟
Action Story: When One Channel Isn’t Enough5分钟

2个作业总计36分钟

Segmentation, Research & Multi-Channel Engagement26分钟
Data-Driven Research and Segmentation10分钟

Drive your sales results to new heights by fusing automation efficiency with genuine human connection. In this module, you’ll harness best-in-class sales technology to automate repetitive tasks without sacrificing authenticity, streamline workflows between marketing and sales, and create highly personalized touchpoints that stand out in any market. You’ll explore advanced tactics for leveraging LinkedIn, regional networks, and bilingual strategies, while gaining the skills to consolidate and optimize your sales tech stack for ongoing success. By mastering this balance, you’ll unlock scalable growth and lasting, trust-based relationships in every prospecting initiative.