University of Maryland, College Park

Foundations of Digital Marketing 专项课程

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University of Maryland, College Park

Foundations of Digital Marketing 专项课程

Be Future Ready: Foundations of Digital Marketing. Develop essential skills and knowledge needed to excel in the digital marketing landscape

Liye Ma
Lauren Rhue
Pallassana K Kannan

位教师:Liye Ma

包含在 Coursera Plus

深入学习学科知识
4.6

(11 条评论)

初级 等级
无需具备相关经验
4 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入学习学科知识
4.6

(11 条评论)

初级 等级
无需具备相关经验
4 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Analyze and evaluate the impact of digital technologies on various touchpoints within the marketing strategy process.

  • Assess the performance of paid search campaigns, diagnose potential issues, and recommend adjustments to optimize digital marketing efforts.

  • Explore advanced tools for data analysis, customer segmentation, and predictive modeling to optimize their digital marketing strategies.

  • Evaluate customer sentiment data from social media platforms to recommend optimal marketing strategies, while considering ethical implications.

要了解的详细信息

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添加到您的领英档案

授课语言:英语(English)

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

精进特定领域的专业知识

  • 向大学和行业专家学习热门技能
  • 借助实践项目精通一门科目或一个工具
  • 培养对关键概念的深入理解
  • 通过 University of Maryland, College Park 获得职业证书

专业化 - 4门课程系列

Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

第 1 门课程 9小时

您将学到什么

  • Inbound and Outbound Marketing (also touching on social media marketing

  • Mobile Marketing - Apps and Promotions

  • Multi-Sided Platforms

  • Attribution and Marketing Mix Modeling

您将获得的技能

类别:Digital Marketing
类别:Return On Investment
类别:Marketing Strategies
类别:Social Media Marketing
类别:Search Engine Marketing
类别:Search Engine Optimization
类别:Marketing Analytics
类别:Cross-Channel Marketing
类别:Business-To-Consumer
类别:Web Analytics and SEO
类别:Network Model
类别:Marketing Effectiveness
类别:Business Analysis
类别:Online Advertising
类别:Paid media
类别:Media Planning
类别:Consumer Behaviour
类别:Digital Advertising
类别:Marketing Channel
Digital Marketing Analytics

Digital Marketing Analytics

第 2 门课程 4小时

您将学到什么

  • SEO and SEM - KPIs and keyword strategies

  • Web Analytics - A/B Testing

  • Machine Learning/AI applications/Big Data

  • Text and Image Analysis

您将获得的技能

类别:A/B Testing
类别:Web Analytics
类别:Search Engine Optimization
类别:Pay Per Click Advertising
类别:Consumer Behaviour
类别:Analytics
类别:Key Performance Indicators (KPIs)
类别:Contextual Advertising
类别:Artificial Intelligence and Machine Learning (AI/ML)
类别:Big Data
类别:Customer Data Management
类别:Predictive Analytics
类别:Machine Learning
类别:Data-Driven Decision-Making
类别:Digital Marketing
类别:Data Analysis
类别:Marketing Analytics

您将学到什么

  • Machine Learning Methods

  • Big Data and AI Applications

  • Performance Evaluation

您将获得的技能

类别:Artificial Intelligence and Machine Learning (AI/ML)
类别:Machine Learning
类别:Predictive Analytics
类别:Deep Learning
类别:Model Evaluation
类别:Marketing Automation
类别:Big Data
类别:Machine Learning Methods
类别:Customer Insights
类别:Artificial Neural Networks
类别:Marketing Strategies
类别:Marketing Analytics
类别:Apache Hadoop
类别:Machine Learning Algorithms
类别:Digital Marketing
类别:Advanced Analytics
Online Advertising & Social Media

Online Advertising & Social Media

第 4 门课程 3小时

您将学到什么

  • Plan impactful online campaigns using analytics, select the right platforms, and craft effective messages for digital advertising success.

您将获得的技能

类别:Descriptive Analytics
类别:Online Advertising
类别:Big Data
类别:Digital Advertising
类别:Analytics
类别:Return On Investment
类别:Trend Analysis
类别:Social Media
类别:Customer Engagement
类别:Law, Regulation, and Compliance
类别:Data-Driven Decision-Making
类别:Digital Media Strategy
类别:Social Media Strategy
类别:Advertising
类别:Social Media Campaigns
类别:Information Privacy
类别:Paid media
类别:Marketing
类别:Data Ethics
类别:Social Media Marketing

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

Liye Ma
University of Maryland, College Park
3 门课程 1,154 名学生

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