Name: Meaningful Marketing Insights
Brand: Emory University
Availability: OnlineOnly
Rating: 4.3 (74 reviews)

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学生对 Emory University 提供的 Meaningful Marketing Insights 的评价和反馈

4.3

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289 个评分

课程概述

With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices). To successfully complete the assignments in this course, you will require Microsoft Excel. If you do not have Excel, you can download a free 30-day trial here: https://products.office.com/en-us/try...

26 - Meaningful Marketing Insights 的 50 个评论（共 74 个）

创建者 William B

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Aug 13, 2019

Excellent lectures and content throughout the course.

创建者 Monique S

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Aug 21, 2018

Helpful, practical assignments and tutorials.

创建者 Arjun S

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Oct 18, 2018

an excellent start to marketing analytics

创建者 Saragirley U H

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Jun 23, 2021

Was a great oportunitty for learning.

创建者 Lubana A

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May 29, 2020

A lot of excel exercises to learn.

创建者 Riccardo C

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Dec 31, 2020

Good and hands on training

创建者 Ramil N

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Dec 24, 2020

It was a useful course

创建者 JM

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Jul 10, 2019

Useful and Insightful

创建者 Dennis G

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Oct 20, 2024

Overall Great Course

创建者 649__Phalya J

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Nov 22, 2023

BEST COURSE IN WORLD

创建者 Sejan R 2 C

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Jul 12, 2018

I love this course.

创建者 Fairoos N

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May 29, 2020

Very good course

创建者 Mahdi T C

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Jul 13, 2018

love this course

创建者 Sandeep K

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Sep 27, 2025

Knowledgeable

创建者 Abhay S

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Sep 28, 2023

Abhay Singh

创建者 PARVANEH

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Sep 26, 2020

EXCELLENT!

创建者 Taranpreet K

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Oct 16, 2023

thank you

创建者 Ansh G

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Oct 16, 2023

Great

创建者 Jimmy A

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Sep 12, 2021

good

创建者 Sundus J

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Jan 3, 2021

good

创建者 Christine M

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Jun 24, 2017

I would have liked more discussion of theory behind what the formulas were and, actually, using slicers for data so that clients couldn't "break" the file unintentionally. Otherwise, it was a good basic course, a little too dependent on showing Excel rather than saying why something worked (IF clauses are a good example here, cutting and pasting formulas is not as helpful to my personal learning style as just explaining the rationale behind them.)

创建者 Darya Y

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Oct 21, 2016

The content is extremely valuable and was delivered in a very good way fully engaging the learners!

One thing I would improve in future is the time assessment for the assignments and reading - some took me way longer than suggested and others way shorter. In addition it would be nice to have the workload distributed eavenly along the weeks not pushing the most timeconsuming assignments to the last stage.

创建者 Asma A

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Aug 20, 2019

It was an amazing course. But i found some of the statistical models difficult to understand so needed to go back and review my statistics a bit to grapple with it. Overall, a brilliant course.

创建者 D G

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Feb 20, 2024

It is interesting, it has good explanations and really usefull assigments. It would be useful some upgrades and clarifications on the course lectures.