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čæ”å›žåˆ° Meaningful Marketing Insights

å­¦ē”ŸåÆ¹ Emory University ęä¾›ēš„ Meaningful Marketing Insights ēš„čÆ„ä»·å’Œåé¦ˆ

4.3
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289 äøŖčÆ„åˆ†

课程概述

With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices). To successfully complete the assignments in this course, you will require Microsoft Excel. If you do not have Excel, you can download a free 30-day trial here: https://products.office.com/en-us/try...

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SI

May 8, 2017

Very interesting course with lots of career pertinent information and learning.

SR

Nov 16, 2023

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26 - Meaningful Marketing Insights ēš„ 50 äøŖčÆ„č®ŗļ¼ˆå…± 74 个)

åˆ›å»ŗč€… William B

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Aug 13, 2019

Excellent lectures and content throughout the course.

åˆ›å»ŗč€… Monique S

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Aug 21, 2018

Helpful, practical assignments and tutorials.

åˆ›å»ŗč€… Arjun S

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Oct 18, 2018

an excellent start to marketing analytics

åˆ›å»ŗč€… Saragirley U H

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Jun 23, 2021

Was a great oportunitty for learning.

åˆ›å»ŗč€… Lubana A

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May 29, 2020

A lot of excel exercises to learn.

åˆ›å»ŗč€… Riccardo C

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Dec 31, 2020

Good and hands on training

åˆ›å»ŗč€… Ramil N

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Dec 24, 2020

It was a useful course

åˆ›å»ŗč€… JM

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Jul 10, 2019

Useful and Insightful

åˆ›å»ŗč€… Dennis G

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Oct 20, 2024

Overall Great Course

åˆ›å»ŗč€… 649__Phalya J

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Nov 22, 2023

BEST COURSE IN WORLD

åˆ›å»ŗč€… Sejan R 2 C

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Jul 12, 2018

I love this course.

åˆ›å»ŗč€… Fairoos N

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May 29, 2020

Very good course

åˆ›å»ŗč€… Mahdi T C

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Jul 13, 2018

love this course

åˆ›å»ŗč€… Sandeep K

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Sep 27, 2025

Knowledgeable

åˆ›å»ŗč€… Abhay S

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Sep 28, 2023

Abhay Singh

åˆ›å»ŗč€… PARVANEH

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Sep 26, 2020

EXCELLENT!

åˆ›å»ŗč€… Taranpreet K

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Oct 16, 2023

thank you

åˆ›å»ŗč€… Ansh G

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Oct 16, 2023

Great

åˆ›å»ŗč€… Jimmy A

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Sep 12, 2021

good

åˆ›å»ŗč€… Sundus J

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Jan 3, 2021

good

åˆ›å»ŗč€… Christine M

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Jun 24, 2017

I would have liked more discussion of theory behind what the formulas were and, actually, using slicers for data so that clients couldn't "break" the file unintentionally. Otherwise, it was a good basic course, a little too dependent on showing Excel rather than saying why something worked (IF clauses are a good example here, cutting and pasting formulas is not as helpful to my personal learning style as just explaining the rationale behind them.)

åˆ›å»ŗč€… Darya Y

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Oct 21, 2016

The content is extremely valuable and was delivered in a very good way fully engaging the learners!

One thing I would improve in future is the time assessment for the assignments and reading - some took me way longer than suggested and others way shorter. In addition it would be nice to have the workload distributed eavenly along the weeks not pushing the most timeconsuming assignments to the last stage.

åˆ›å»ŗč€… Asma A

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Aug 20, 2019

It was an amazing course. But i found some of the statistical models difficult to understand so needed to go back and review my statistics a bit to grapple with it. Overall, a brilliant course.

åˆ›å»ŗč€… D G

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Feb 20, 2024

It is interesting, it has good explanations and really usefull assigments. It would be useful some upgrades and clarifications on the course lectures.

åˆ›å»ŗč€… Cherigui I

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Jul 16, 2020

Instructive, sometimes the teachers jumps several steps ahead without evident reason or refers to concepts that he didn't introduce in the course.